Filson.com

Filson unfailing goods are made with the best materials and craftsmanship. Building a legacy of quality and durability since 1897.

Visits & Engagement

On PC & mobile, in the last 6 months

Engagements

March, 2025

Overall Visits	1.3M
Time On Site	00:02:11
Pages per Visit	4.66
Bounce Rate	28.39%

Other metrics

Traffic Sources

On PC, in the last 3 months. Click on the column for drilldown

Geography

On PC, in the last month

Traffic by countries

United States	77.82%
Canada	5.44%
United Kingdom	2.12%
Australia	1.44%
Germany	0.67%

Review

By popularity Filson.com ranked 37 994th in the World, 8 216th place in United States, 313th place in category "Lifestyle / Fashion and Apparel"

Has clear negative dynamics in attracting traffic. In the period from october'24 to march'25 the attendance of this site decreased from 2 542 714 to 1 316 286 (-63.56%).

For March '2025 there were 1 297 919 visits. The average visitor per session views 4.66 page(s) and spends 2 minute(s) 11 second(s) on the site. At the same time the bounce rate is 28.39%.

The most popular site uses in United States, attracting from this country 77.82% of overall traffic.

Structure of traffic sources: the highest traffic "Direct" (60.43%), the second most important "Search" (27.24%), followed by "Social" (5.49%), then "Referrals" (4.97%), then "Display Ads" (1.66%) and in the last place "Mail" with a share 0.20%.

World Rank

Top websites in Worldwide

#37,994

Country Rank

Top websites in United States

#8,216

Category Rank

Top websites in Lifestyle / Fashion and Apparel

#313

Referrals

4.97%

Top Referring Sites:

Domain	share/change
gearpatrol.com	37.85%
hiconsumption.com	8.18% -51.07%
affirm.com	6.06% 31.02%
coolmaterial.com	5.25%
gearjunkie.com	4.27%

Top Destination Sites:

Domain	share/change
bedrockmfg.secure.force.com	36.66% 45.81%
careers-filson.icims.com	31.89% -56.47%
paypal.com	15.48% 158.93%
amazon.com	4.07% -49.81%
backcountryhunters.org	2.66%