Afr.com

the australian financial review reports the latest news from business, finance, investment and politics, updated in real time. it has a reputation for independent, award-winning journalism and is essential reading for the business and investor community.

Mobile Apps:

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Visits & Engagement

On PC & mobile, in the last 6 months

Engagements

February, 2025

Overall Visits	10.51M
Time On Site	00:02:36
Pages per Visit	2.2
Bounce Rate	59.06%

Other metrics

Traffic Sources

On PC, in the last 3 months. Click on the column for drilldown

Geography

On PC, in the last month

Traffic by countries

Australia	90.41%
United States	2.32%
United Kingdom	1.47%
New Zealand	0.99%
Singapore	0.65%

Review

By popularity Afr.com ranked 7 620th in the World, 117th place in Australia, 13th place in category "News and Media"

Has weak positive dynamics in attracting traffic. In the period from september'24 to february'25 the attendance of this site increased from 9 753 048 to 10 255 619 (+5.02%).

For February '2025 there were 10 509 050 visits. The average visitor per session views 2.20 page(s) and spends 2 minute(s) 36 second(s) on the site. At the same time the bounce rate is 59.06%.

The most popular site uses in Australia, attracting from this country 90.41% of overall traffic.

Structure of traffic sources: the highest traffic "Direct" (63.63%), the second most important "Search" (30.75%), followed by "Referrals" (3.71%), then "Social" (1.70%), then "Mail" (0.12%) and in the last place "Display Ads" with a share 0.10%.

World Rank

Top websites in Worldwide

#7,620

Country Rank

Top websites in Australia

#117

Category Rank

Top websites in News and Media

#13

Referrals

3.71%

Top Referring Sites:

Domain	share/change
smh.com.au	13.58% 69.82%
forums.whirlpool.net.au	7.53% 12.92%
transition.meltwater.com	4.84% -41.09%
app.meltwater.com	4.57% -6.36%
theage.com.au	4.23%

Top Destination Sites:

Domain	share/change
login.myfairfax.com.au	35.01% -10.94%
twitter.com	5.85% -23.67%
smh.myfairfax.com.au	4.91%
amazon.com	4.74% 20.42%
smh.com.au	3.96% -51.03%

Search

30.75%

Organic Keywords:

Keyword	share/change
afr	13.18% 68.94%
financial review	2.54% 59.89%
australian financial review	2.45% 24.1%
pete best	1.58%
brexit	1.53% 80.56%

Paid Keywords:

Keyword	share/change
financial review	24.54% -44.33%
the australian financial review	18.66%
young rich list published by the australian financial review.	18.48%
financial eview	14.71% 767.86%
austraian financial review	14.00%