Businessinsider.com.au

Business Insider tells the global tech, finance, stock market, media, economy, lifestyle, real estate, AI and innovative stories you want to know.

Visits & Engagement

On PC & mobile, in the last 6 months

Engagements

February, 2025

Overall Visits	3.85K
Time On Site	00:00:33
Pages per Visit	1.44
Bounce Rate	75.06%

Other metrics

Traffic Sources

On PC, in the last 3 months. Click on the column for drilldown

Geography

On PC, in the last month

Traffic by countries

Australia

100%

Review

By popularity Businessinsider.com.au ranked 4 607 520th in the World, 297 926th place in Australia, 5 963th place in category "News and Media"

Has clear negative dynamics in attracting traffic. In the period from september'24 to february'25 the attendance of this site decreased from 11 898 to 2 519 (-130.11%).

For February '2025 there were 3 848 visits. The average visitor per session views 1.44 page(s) and spends 33 second(s) on the site. At the same time the bounce rate is 75.06%.

The most popular site uses in Australia, attracting from this country 100.00% of overall traffic.

Structure of traffic sources: the highest traffic "Direct" (53.58%), the second most important "Search" (26.17%), followed by "Referrals" (10.50%), then "Social" (8.56%), then "Display Ads" (1.08%) and in the last place "Mail" with a share 0.11%.

World Rank

Top websites in Worldwide

#4,607,520

Country Rank

Top websites in Australia

#297,926

Category Rank

Top websites in News and Media

#5,963

Referrals

10.5%

Top Referring Sites:

Domain	share/change
apple.news	15.38% 150.55%
gizmodo.com.au	14.67% 5.61%
kotaku.com.au	9.52% 7.27%
lifehacker.com.au	8.69% -16.34%
en.wikipedia.org	8.58% -1.86%

Top Destination Sites:

Domain	share/change
static.businessinsider.com	16.12% 30.73%
businessinsider.com	8.68% 8.76%
thisisinsider.com	7.92% -5.73%
gizmodo.com.au	6.74% 58.15%
edge.alluremedia.com.au	5.81% 128.65%