App Store
Google
Play
World Rank
#807
Visits & Engagement
On PC & mobile, in the last 6 months
Engagements
March, 2025
| Overall Visits | 30.17M |
| Time On Site | 00:15:41 |
| Pages per Visit | 20.08 |
| Bounce Rate | 18.81% |
Traffic Sources
On PC, in the last 3 months. Click on the column for drilldown
Geography
On PC, in the last month
Traffic by countries
| Australia | |
| United Kingdom | |
| New Zealand | |
| South Africa | |
| United States |
Review
By popularity Xero.com ranked 807th in the World, 35th place in Australia, 5th place in category "Computers Electronics and Technology / Programming and Developer Software"
Has weak negative dynamics in attracting traffic. In the period from october'24 to march'25 the attendance of this site decreased from 32 613 810 to 28 849 524 (-12.25%).
For March '2025 there were 30 166 705 visits. The average visitor per session views 20.08 page(s) and spends 15 minute(s) 41 second(s) on the site. At the same time the bounce rate is 18.81%.
The most popular site uses in Australia, attracting from this country 37.49% of overall traffic.
Structure of traffic sources: the highest traffic "Direct" (75.82%), the second most important "Search" (21.47%), followed by "Referrals" (2.37%), then "Social" (0.13%), then "Mail" (0.11%) and in the last place "Display Ads" with a share 0.10%.
Referrals
2.37%
Top Referring Sites:
| Domain | share/change |
|---|---|
|
|
60.87%
8.23%
|
|
|
8.74%
-18.43%
|
|
|
2.50%
-5.59%
|
|
|
2.07%
-10.05%
|
|
|
1.41%
|
Top Destination Sites:
| Domain | share/change |
|---|---|
|
|
66.53%
-4.45%
|
|
|
3.61%
-11.66%
|
|
|
3.25%
3.22%
|
|
|
2.45%
69.35%
|
|
|
1.88%
40.85%
|
Search
21.47%
Organic Keywords:
| Keyword | share/change |
|---|---|
| xero |
72.48%
2.86%
|
| xero login |
5.32%
11.95%
|
| xero accounting |
2.00%
-5.5%
|
| xero uk |
0.92%
30.73%
|
| xero nz |
0.79%
-14.98%
|
Paid Keywords:
| Keyword | share/change |
|---|---|
| xero |
44.28%
-50.21%
|
| zero |
18.47%
46.95%
|
| xero accounting |
4.35%
-44.15%
|
| xero payroll |
2.55%
89.88%
|
| xero nz |
2.04%
|
Social Networks
0.13%
