World Rank
n / a
Services.ird.govt.nz
Visits & Engagement
On PC & mobile, in the last 6 months
Engagements
March, 2025
| Overall Visits | 214.83K |
| Time On Site | 00:00:44 |
| Pages per Visit | 16.89 |
| Bounce Rate | 55.6% |
Traffic Sources
On PC, in the last 3 months. Click on the column for drilldown
Geography
On PC, in the last month
Traffic by countries
| New Zealand | |
| Australia | |
| Philippines | |
| United States |
Review
Has moderate negative dynamics in attracting traffic. In the period from october'24 to march'25 the attendance of this site decreased from 235 619 to 201 448 (-15.64%).
For March '2025 there were 214 832 visits. The average visitor per session views 16.89 page(s) and spends 44 second(s) on the site. At the same time the bounce rate is 55.60%.
The most popular site uses in New Zealand, attracting from this country 93.75% of overall traffic.
Structure of traffic sources: the highest traffic "Direct" (73.95%), the second most important "Search" (15.32%), followed by "Referrals" (9.74%), then "Display Ads" (0.76%), then "Social" (0.17%) and in the last place "Mail" with a share 0.04%.
Referrals
9.74%
Top Referring Sites:
| Domain | share/change |
|---|---|
|
|
79.02%
-21.32%
|
|
|
5.88%
-23.3%
|
|
|
5.17%
-20.59%
|
|
|
5.11%
-33.46%
|
|
|
2.16%
-7.94%
|
Top Destination Sites:
| Domain | share/change |
|---|---|
|
|
42.18%
-19.44%
|
|
|
41.79%
-21.98%
|
|
|
7.82%
-21.06%
|
|
|
3.45%
17.21%
|
|
|
3.28%
2.92%
|
Search
15.32%
Organic Keywords:
| Keyword | share/change |
|---|---|
| ird |
36.09%
-32.35%
|
| ird login |
24.02%
21.13%
|
| my ird |
8.53%
-29.62%
|
| myird |
8.05%
-3.61%
|
| myir |
7.53%
-31.64%
|
Paid Keywords:
| Keyword | share/change |
|---|---|
| ird |
26.41%
228.7%
|
| myir |
26.03%
-34.32%
|
| myird |
14.82%
-48.78%
|
| ird login |
8.22%
16.79%
|
| my ir |
7.09%
-28.8%
|
Social Networks
0.17%
Display Advertising
0.76 %
Top Ad Networks
Top Publishers
No Data Available
Audience Interests
Also visited websites
No Data Available