Umassathletics.com

The official athletics website for the University of Massachusetts Minutemen and Minutewomen

Visits & Engagement

On PC & mobile, in the last 6 months

Engagements

March, 2025

Overall Visits	155.99K
Time On Site	00:02:58
Pages per Visit	2.78
Bounce Rate	48.19%

Other metrics

Traffic Sources

On PC, in the last 3 months. Click on the column for drilldown

Geography

On PC, in the last month

Traffic by countries

United States	91.24%
Canada	3.4%
India	1.41%
United Kingdom	0.99%
Indonesia	0.53%

Review

By popularity Umassathletics.com ranked 260 584th in the World, 54 814th place in United States, 1 074th place in category "Sports / Sports"

Has moderate negative dynamics in attracting traffic. In the period from october'24 to march'25 the attendance of this site decreased from 158 552 to 119 681 (-27.94%).

For March '2025 there were 155 988 visits. The average visitor per session views 2.78 page(s) and spends 2 minute(s) 58 second(s) on the site. At the same time the bounce rate is 48.19%.

The most popular site uses in United States, attracting from this country 91.24% of overall traffic.

Structure of traffic sources: the highest traffic "Search" (60.82%), the second most important "Direct" (34.83%), followed by "Referrals" (3.04%), then "Social" (1.19%), then "Display Ads" (0.06%) and in the last place "Mail" with a share 0.05%.

World Rank

Top websites in Worldwide

#260,584

Country Rank

Top websites in United States

#54,814

Category Rank

Top websites in Sports / Sports

#1,074