Umass.edu

Review

By popularity Umass.edu ranked 22 184th in the World, 5 278th place in United States, 183th place in category "Science and Education / Universities and Colleges"

Has moderate negative dynamics in attracting traffic. In the period from october'24 to march'25 the attendance of this site decreased from 3 390 619 to 2 395 048 (-34.42%).

For March '2025 there were 2 705 389 visits. The average visitor per session views 4.02 page(s) and spends 3 minute(s) 14 second(s) on the site. At the same time the bounce rate is 47.03%.

The most popular site uses in United States, attracting from this country 79.00% of overall traffic.

Structure of traffic sources: the highest traffic "Search" (48.82%), the second most important "Direct" (41.03%), followed by "Referrals" (9.14%), then "Social" (0.76%), then "Display Ads" (0.14%) and in the last place "Mail" with a share 0.11%.