App Store
Google
Play
World Rank
#34,241
Visits & Engagement
On PC & mobile, in the last 6 months
Engagements
February, 2025
| Overall Visits | 1.29M |
| Time On Site | 00:03:43 |
| Pages per Visit | 5.12 |
| Bounce Rate | 51.27% |
Traffic Sources
On PC, in the last 3 months. Click on the column for drilldown
Geography
On PC, in the last month
Traffic by countries
| United Kingdom | |
| United States | |
| Australia | |
| India | |
| Canada |
Review
By popularity Open.edu ranked 34 241th in the World, 3 215th place in United Kingdom, 84th place in category "Science and Education / Education"
Has weak negative dynamics in attracting traffic. In the period from september'24 to february'25 the attendance of this site decreased from 1 459 905 to 1 277 762 (-13.31%).
For February '2025 there were 1 286 897 visits. The average visitor per session views 5.12 page(s) and spends 3 minute(s) 43 second(s) on the site. At the same time the bounce rate is 51.27%.
The most popular site uses in United Kingdom, attracting from this country 37.01% of overall traffic.
Structure of traffic sources: the highest traffic "Search" (58.21%), the second most important "Direct" (32.91%), followed by "Referrals" (7.25%), then "Social" (1.40%), then "Display Ads" (0.14%) and in the last place "Mail" with a share 0.10%.
Referrals
7.25%
Top Referring Sites:
| Domain | share/change |
|---|---|
|
|
25.41%
-16.71%
|
|
|
22.90%
73.45%
|
|
|
6.39%
|
|
|
6.35%
-35%
|
|
|
4.08%
31.65%
|
Top Destination Sites:
| Domain | share/change |
|---|---|
|
|
65.40%
23.27%
|
|
|
23.53%
253.45%
|
|
|
1.84%
-64.79%
|
|
|
1.17%
|
|
|
0.63%
-14.17%
|
Search
58.21%
Organic Keywords:
| Keyword | share/change |
|---|---|
| open university free courses |
3.93%
10.08%
|
| openlearn |
3.39%
51.61%
|
| open learn |
2.57%
34.92%
|
| a short history of evolution on earth |
0.91%
|
| research methodology |
0.89%
-16.49%
|
Paid Keywords:
| Keyword | share/change |
|---|---|
| latin free course |
4.80%
|
| latin course |
4.26%
36.32%
|
| course evolution |
4.26%
|
| campaigning organisations |
4.01%
|
| roaring twenties europe |
3.78%
|
