App Store
Google
Play
World Rank
#9,306
Visits & Engagement
On PC & mobile, in the last 6 months
Engagements
February, 2025
| Overall Visits | 4.24M |
| Time On Site | 00:09:53 |
| Pages per Visit | 10.46 |
| Bounce Rate | 24.85% |
Traffic Sources
On PC, in the last 3 months. Click on the column for drilldown
Geography
On PC, in the last month
Traffic by countries
| United Kingdom | |
| United States | |
| Ireland | |
| Germany | |
| Italy |
Review
By popularity Open.ac.uk ranked 9 306th in the World, 380th place in United Kingdom, 6th place in category "Science and Education / Universities and Colleges"
Has weak positive dynamics in attracting traffic. In the period from september'24 to february'25 the attendance of this site increased from 4 034 619 to 4 466 048 (+10.15%).
For February '2025 there were 4 235 577 visits. The average visitor per session views 10.46 page(s) and spends 9 minute(s) 53 second(s) on the site. At the same time the bounce rate is 24.85%.
The most popular site uses in United Kingdom, attracting from this country 78.80% of overall traffic.
Structure of traffic sources: the highest traffic "Direct" (50.57%), the second most important "Search" (41.69%), followed by "Referrals" (6.75%), then "Social" (0.57%), then "Display Ads" (0.35%) and in the last place "Mail" with a share 0.08%.
Referrals
6.75%
Top Referring Sites:
| Domain | share/change |
|---|---|
|
|
54.85%
-5.24%
|
|
|
17.43%
|
|
|
7.62%
-25.04%
|
|
|
6.44%
80.94%
|
|
|
2.06%
-11.07%
|
Top Destination Sites:
| Domain | share/change |
|---|---|
|
|
19.90%
2.5%
|
|
|
17.02%
-19.33%
|
|
|
9.83%
9.69%
|
|
|
5.34%
-18.99%
|
|
|
5.01%
-21.34%
|
Search
41.69%
Organic Keywords:
| Keyword | share/change |
|---|---|
| open university |
37.78%
3.65%
|
| the open university |
6.87%
6.09%
|
| open university login |
3.61%
-28.8%
|
| ou |
2.52%
-32.13%
|
| open uni |
1.11%
|
Paid Keywords:
| Keyword | share/change |
|---|---|
| open university |
75.74%
-11.04%
|
| open university courses |
10.95%
|
| marine biology courses open university |
3.45%
279.93%
|
| open university uk |
2.87%
|
| a levels online open university |
0.72%
-38.5%
|
Social Networks
0.57%
Display Advertising
0.35 %
