World Rank
#42,711
Kiehls.com
discover kiehl’s skincare, body care and hair care powered by nature and science. experience our gentle, yet potent solutions for healthy-looking skin.
Mobile Apps:
App Store
Google
Play
Visits & Engagement
On PC & mobile, in the last 6 months
Engagements
March, 2025
| Overall Visits | 1.27M |
| Time On Site | 00:02:25 |
| Pages per Visit | 3.61 |
| Bounce Rate | 47.8% |
Traffic Sources
On PC, in the last 3 months. Click on the column for drilldown
Geography
On PC, in the last month
Traffic by countries
| United States | |
| United Kingdom | |
| India | |
| Vietnam | |
| Canada |
Review
By popularity Kiehls.com ranked 42 711th in the World, 9 257th place in United States, 76th place in category "Lifestyle / Beauty and Cosmetics"
Has moderate negative dynamics in attracting traffic. In the period from october'24 to march'25 the attendance of this site decreased from 1 514 286 to 1 219 714 (-21.55%).
For March '2025 there were 1 274 406 visits. The average visitor per session views 3.61 page(s) and spends 2 minute(s) 25 second(s) on the site. At the same time the bounce rate is 47.80%.
The most popular site uses in United States, attracting from this country 83.64% of overall traffic.
Structure of traffic sources: the highest traffic "Direct" (56.73%), the second most important "Search" (34.78%), followed by "Referrals" (5.05%), then "Social" (1.92%), then "Display Ads" (1.37%) and in the last place "Mail" with a share 0.16%.
Referrals
5.05%
Top Referring Sites:
| Domain | share/change |
|---|---|
|
|
18.12%
313.58%
|
|
|
11.95%
|
|
|
7.05%
80.25%
|
|
|
6.82%
|
|
|
4.63%
|
Top Destination Sites:
| Domain | share/change |
|---|---|
|
|
62.70%
102.83%
|
|
|
12.80%
60.16%
|
|
|
3.55%
-11.66%
|
|
|
2.85%
46.71%
|
|
|
2.55%
|
Search
34.78%
Organic Keywords:
| Keyword | share/change |
|---|---|
| kiehls |
38.74%
21.76%
|
| kiehl's |
15.40%
20.46%
|
| khiels |
2.96%
35.03%
|
| keihls |
2.08%
39.98%
|
| kiels |
1.70%
33.18%
|
Paid Keywords:
| Keyword | share/change |
|---|---|
| kiehls |
66.20%
49.86%
|
| kiehl's |
21.72%
45.76%
|
| kiehl |
1.92%
|
| 科颜氏 |
1.63%
-62.46%
|
| keils |
0.47%
|
Social Networks
1.92%