World Rank
#30,121
Tartecosmetics.com
#1 concealer brand & home of best-selling Shape Tape™ concealer. Shop our makeup featuring cruelty-free, vegan formulas & clinically proven ingredients.
Visits & Engagement
On PC & mobile, in the last 6 months
Engagements
February, 2025
| Overall Visits | 1.89M |
| Time On Site | 00:02:38 |
| Pages per Visit | 3.31 |
| Bounce Rate | 52.07% |
Traffic Sources
On PC, in the last 3 months. Click on the column for drilldown
Geography
On PC, in the last month
Traffic by countries
| United States | |
| Canada | |
| United Kingdom | |
| Australia | |
| France |
Review
By popularity Tartecosmetics.com ranked 30 121th in the World, 6 545th place in United States, 48th place in category "Lifestyle / Beauty and Cosmetics"
Has moderate positive dynamics in attracting traffic. In the period from september'24 to february'25 the attendance of this site increased from 1 699 333 to 2 245 333 (+27.68%).
For February '2025 there were 1 885 413 visits. The average visitor per session views 3.31 page(s) and spends 2 minute(s) 38 second(s) on the site. At the same time the bounce rate is 52.07%.
The most popular site uses in United States, attracting from this country 71.74% of overall traffic.
Structure of traffic sources: the highest traffic "Direct" (59.89%), the second most important "Search" (30.22%), followed by "Referrals" (5.16%), then "Social" (3.06%), then "Display Ads" (1.46%) and in the last place "Mail" with a share 0.21%.
Referrals
5.16%
Top Referring Sites:
| Domain | share/change |
|---|---|
|
|
45.91%
64.6%
|
|
|
15.14%
|
|
|
11.23%
-46.85%
|
|
|
3.59%
43.01%
|
|
|
1.97%
|
Top Destination Sites:
| Domain | share/change |
|---|---|
|
|
43.46%
-29.79%
|
|
|
15.33%
93.87%
|
|
|
14.30%
-20.52%
|
|
|
5.82%
18.85%
|
|
|
5.59%
119.3%
|
Search
30.22%
Organic Keywords:
| Keyword | share/change |
|---|---|
| tarte |
60.50%
-3.07%
|
| tarte cosmetics |
7.07%
-17.07%
|
| tarte shape tape |
3.63%
-12.93%
|
| tarte makeup |
1.29%
5.15%
|
| tartecosmetics |
0.91%
38.63%
|
Paid Keywords:
| Keyword | share/change |
|---|---|
| tarte |
50.49%
-22.9%
|
| tarte shape tape |
11.90%
278.58%
|
| tarte cosmetics |
5.33%
9.39%
|
| tarte cosmetics uk |
2.28%
|
| tarte shape tape swatches dark skin uk |
1.92%
|
Social Networks
3.06%