World Rank
#17,693
Kappahl.com
We are one of the leading fashion companies in the Nordic region, with over 330 stores in five countries and online sales in 20 markets. Being able to love fashion and also be part of a sustainable future is a matter of course for us.
Mobile Apps:
App Store
Google
Play
Visits & Engagement
On PC & mobile, in the last 6 months
Engagements
March, 2025
| Overall Visits | 3.25M |
| Time On Site | 00:01:42 |
| Pages per Visit | 4.14 |
| Bounce Rate | 34.88% |
Traffic Sources
On PC, in the last 3 months. Click on the column for drilldown
Geography
On PC, in the last month
Traffic by countries
| Sweden | |
| Poland | |
| Norway | |
| Finland | |
| United States |
Review
By popularity Kappahl.com ranked 17 693th in the World, 194th place in Sweden, 12th place in category "Lifestyle / Fashion and Apparel"
Has weak negative dynamics in attracting traffic. In the period from october'24 to march'25 the attendance of this site decreased from 3 137 857 to 2 901 143 (-7.84%).
For March '2025 there were 3 248 048 visits. The average visitor per session views 4.14 page(s) and spends 1 minute(s) 42 second(s) on the site. At the same time the bounce rate is 34.88%.
The most popular site uses in Sweden, attracting from this country 52.49% of overall traffic.
Structure of traffic sources: the highest traffic "Direct" (51.24%), the second most important "Search" (40.04%), followed by "Social" (3.89%), then "Referrals" (3.26%), then "Display Ads" (1.35%) and in the last place "Mail" with a share 0.22%.
Referrals
3.26%
Top Referring Sites:
| Domain | share/change |
|---|---|
|
|
33.29%
124.8%
|
|
|
17.11%
|
|
|
9.98%
|
|
|
2.36%
|
|
|
2.00%
|
Top Destination Sites:
| Domain | share/change |
|---|---|
|
|
72.54%
77.05%
|
|
|
5.95%
-54.65%
|
|
|
5.46%
0.04%
|
|
|
3.14%
-52.99%
|
|
|
2.92%
-37.5%
|
Search
40.04%
Organic Keywords:
| Keyword | share/change |
|---|---|
| kappahl |
64.13%
26.97%
|
| newbie |
5.96%
298.38%
|
| kapphal |
2.53%
440.33%
|
| kapahl |
1.97%
|
| kaphal |
1.72%
-22.91%
|
Paid Keywords:
| Keyword | share/change |
|---|---|
| kappahl |
67.61%
0.1%
|
| kappahl sklep internetowy |
3.71%
-0.19%
|
| kapphal |
3.50%
250.93%
|
| kaphal |
2.74%
52.49%
|
| kappahl dam |
1.50%
92.92%
|
Social Networks
3.89%