Аналитика трафика для hm.com

hm.com favicon Hm.com

h&m is your shopping destination for fashion, home, beauty, kids' clothes and more. browse the latest collections and find quality pieces at affordable prices.
Yandex.SQI for hm.com

Mobile Apps:
App Store App Store
Google Play Google Play

Visits & Engagement

  On PC & mobile, in the last 6 months

Traffic Sources

 On PC, in the last 3 months. Click on the column for drilldown

Geography

Traffic by countries

United States
18.44%
United Kingdom
8.14%
Germany
8.07%
Poland
7.29%
Canada
4.72%

Review

By popularity Hm.com ranked 322th in the World, 491th place in United States, 14th place in category "Lifestyle / Fashion and Apparel"

Has moderate negative dynamics in attracting traffic. In the period from october'23 to march'24 the attendance of this site decreased from 118 077 143 to 82 842 857 (-35.07%).

For March '2024 there were 89 146 538 visits. The average visitor per session views 7.60 page(s) and spends 4 minute(s) 40 second(s) on the site. At the same time the bounce rate is 40.13%.

The most popular site uses in United States, attracting from this country 18.44% of overall traffic.

Structure of traffic sources: the highest traffic "Search" (57.65%), the second most important "Direct" (34.38%), followed by "Display Ads" (2.75%), then "Social" (2.59%), then "Mail" (1.43%) and in the last place "Referrals" with a share 1.20%.

Referrals

1.2%
Top Referring Sites:
Domain share/change
yandex.ru
14.34%
79.23%
pepper.pl
5.33%
indeed.co.uk
3.95%
51.72%
buzzfeed.com
3.00%
60.04%
rstyle.me
2.11%
17%
Top Destination Sites:
Domain share/change
secureacceptance.cybersource.com
30.77%
-9.86%
paypal.com
16.66%
-11.76%
watchmyparcel.com
15.60%
20.43%
hm.taleo.net
11.16%
9.88%
secure.przelewy24.pl
5.08%
8.31%

Search

57.65%
Organic Keywords:
Keyword share/change
hm
29.12%
2.43%
h&m
23.76%
0.06%
h
10.04%
6.68%
h and m
7.02%
1.55%
h m
1.94%
5.62%
Paid Keywords:
Keyword share/change
h
4.18%
-13.6%
хм
0.98%
228.4%
h&m
0.87%
64.56%
hm
0.74%
-20.71%
икеа
0.52%

Social Networks

Display Advertising

Mobile Apps

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