It.lastminute.com

In viaggio con lastminute.com: hotel economici, voli lowcost all'ultimo minuto. Prenota il tuo pacchetto vacanza scontato su lastminute.com!

Visits & Engagement

On PC & mobile, in the last 6 months

Engagements

March, 2025

Overall Visits	1.5M
Time On Site	00:03:28
Pages per Visit	5.86
Bounce Rate	50.48%

Other metrics

Traffic Sources

On PC, in the last 3 months. Click on the column for drilldown

Geography

On PC, in the last month

Traffic by countries

Italy	95.27%
Switzerland	2.18%
United Kingdom	0.35%
Poland	0.28%
France	0.26%

Review

Has moderate negative dynamics in attracting traffic. In the period from august'24 to march'25 the attendance of this site decreased from 1 738 857 to 1 203 143 (-36.42%).

For March '2025 there were 1 498 276 visits. The average visitor per session views 5.86 page(s) and spends 3 minute(s) 28 second(s) on the site. At the same time the bounce rate is 50.48%.

The most popular site uses in Italy, attracting from this country 95.27% of overall traffic.

Structure of traffic sources: the highest traffic "Search" (60.69%), the second most important "Referrals" (19.65%), followed by "Direct" (16.92%), then "Display Ads" (2.40%), then "Social" (0.23%) and in the last place "Mail" with a share 0.11%.

World Rank

Top websites in Worldwide

n / a

Country Rank

Unknown

n / a

Category Rank

Top websites in Travel and Tourism / Travel and Tourism

n / a

Referrals

19.65%

Top Referring Sites:

Domain	share/change
booking.com	81.44% 274.13%
scc.rumbo.com	5.85% 17.2%
viaggi.lastminute.com	4.74% -4.54%
r.srvtrck.com	2.58% 160.07%
volagratis.com	0.94%

Top Destination Sites:

Domain	share/change
viaggi.lastminute.com	50.60% -14.97%
voli.lastminute.com	38.16% -5.84%
compare.lastminute.com	6.09% 5.87%
secure.lastminute.com	1.65% -28.66%
offerte-vacanze.lastminute.com	1.39% -63.47%