App Store
Google
Play
World Rank
#10,629
Visits & Engagement
On PC & mobile, in the last 6 months
Engagements
March, 2025
| Overall Visits | 4.36M |
| Time On Site | 00:05:42 |
| Pages per Visit | 6.4 |
| Bounce Rate | 30.04% |
Traffic Sources
On PC, in the last 3 months. Click on the column for drilldown
Geography
On PC, in the last month
Traffic by countries
| United Kingdom | |
| United States | |
| Ireland | |
| Italy | |
| France |
Review
By popularity Aviva.co.uk ranked 10 629th in the World, 349th place in United Kingdom, 5th place in category "Finance / Insurance"
Has weak positive dynamics in attracting traffic. In the period from october'24 to march'25 the attendance of this site increased from 4 028 143 to 4 367 857 (+8.09%).
For March '2025 there were 4 361 115 visits. The average visitor per session views 6.40 page(s) and spends 5 minute(s) 42 second(s) on the site. At the same time the bounce rate is 30.04%.
The most popular site uses in United Kingdom, attracting from this country 95.54% of overall traffic.
Structure of traffic sources: the highest traffic "Direct" (54.96%), the second most important "Search" (36.70%), followed by "Referrals" (7.81%), then "Display Ads" (0.22%), then "Social" (0.21%) and in the last place "Mail" with a share 0.10%.
Referrals
7.81%
Top Referring Sites:
| Domain | share/change |
|---|---|
|
|
35.35%
13.77%
|
|
|
10.40%
78.55%
|
|
|
8.22%
35.8%
|
|
|
7.01%
|
|
|
4.09%
262.6%
|
Top Destination Sites:
| Domain | share/change |
|---|---|
|
|
16.29%
16.23%
|
|
|
15.50%
29.73%
|
|
|
12.89%
43.81%
|
|
|
6.15%
-5.26%
|
|
|
5.63%
|
Search
36.7%
Organic Keywords:
| Keyword | share/change |
|---|---|
| aviva |
42.05%
31.24%
|
| my aviva |
11.01%
-2.33%
|
| aviva car insurance |
9.46%
50.94%
|
| myaviva |
9.08%
35.08%
|
| aviva login |
4.33%
-39.64%
|
Paid Keywords:
| Keyword | share/change |
|---|---|
| aviva car insurance |
59.09%
26.23%
|
| aviva home insurance |
5.69%
|
| multi car insurance |
4.66%
287.68%
|
| aviva travel insurance |
3.74%
23.14%
|
| car insurance |
3.68%
-21.75%
|
Social Networks
0.21%
Display Advertising
0.22 %
