Gov.uk

gov.uk - the new place to find government services and information replacing directgov and business link - simpler, clearer, faster

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Visits & Engagement

On PC & mobile, in the last 6 months

Engagements

April, 2024

Overall Visits	134.8M
Time On Site	00:03:03
Pages per Visit	2.32
Bounce Rate	57.66%

Other metrics

Traffic Sources

On PC, in the last 3 months. Click on the column for drilldown

Geography

On PC, in the last month

Traffic by countries

United Kingdom	88.16%
United States	1.86%
India	0.72%
Spain	0.42%
Australia	0.41%

Review

By popularity Gov.uk ranked 402th in the World, 23th place in United Kingdom, 2th place in category "Law and Government / Government"

Has weak positive dynamics in attracting traffic. In the period from november'23 to april'24 the attendance of this site increased from 121 642 857 to 135 757 143 (+10.97%).

For April '2024 there were 134 797 828 visits. The average visitor per session views 2.32 page(s) and spends 3 minute(s) 3 second(s) on the site. At the same time the bounce rate is 57.66%.

The most popular site uses in United Kingdom, attracting from this country 88.16% of overall traffic.

Structure of traffic sources: the highest traffic "Search" (68.42%), the second most important "Direct" (22.60%), followed by "Referrals" (6.74%), then "Mail" (1.19%), then "Social" (1.01%) and in the last place "Display Ads" with a share 0.04%.

World Rank

Top websites in Worldwide

#402

Country Rank

Top websites in United Kingdom

#23

Category Rank

Top websites in Law and Government / Government

Referrals

6.74%

Top Referring Sites:

Domain	share/change
visas-immigration.service.gov.uk	10.27% 14.29%
tax.service.gov.uk	6.19% -10.25%
universal-credit.service.gov.uk	3.12% 0.51%
passport.service.gov.uk	2.94% 1.94%
driverpracticaltest.dvsa.gov.uk	2.34% -4.76%

Top Destination Sites:

Domain	share/change
access.service.gov.uk	13.20% -5.14%
assets.publishing.service.gov.uk	12.36% 4.74%
vehicletax.service.gov.uk	6.53% 3.78%
vehicleenquiry.service.gov.uk	6.51% 0.63%
universal-credit.service.gov.uk	5.87% 13.03%

Search

68.42%

Organic Keywords:

Keyword	share/change
student finance	4.78% -14.62%
universal credit	4.72% 1.69%
companies house	4.60% 2.82%
hmrc	3.42% -5.42%
hmrc login	3.11% -8.08%

Paid Keywords:

Keyword	share/change
register to vote	15.38% -69.34%
job in the uk teaching spanish	7.36%
teaching spanish job in amsterdam	6.91%
drum teacher jobs	6.87%
portuguese citizens with id cards after brexit	5.58%