World Rank
#12,373
Airnewzealand.co.nz
air new zealand offers flights to 49 domestic and international destinations. fly with air nz and enjoy our award-winning service.
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Visits & Engagement
On PC & mobile, in the last 6 months
Engagements
March, 2025
| Overall Visits | 4.32M |
| Time On Site | 00:04:34 |
| Pages per Visit | 5.03 |
| Bounce Rate | 35.45% |
Traffic Sources
On PC, in the last 3 months. Click on the column for drilldown
Geography
On PC, in the last month
Traffic by countries
| New Zealand | |
| United States | |
| Australia | |
| Taiwan | |
| United Kingdom |
Review
By popularity Airnewzealand.co.nz ranked 12 373th in the World, 38th place in New Zealand, 1th place in category "Travel and Tourism / Air Travel"
Has moderate negative dynamics in attracting traffic. In the period from october'24 to march'25 the attendance of this site decreased from 4 953 619 to 4 236 048 (-15.62%).
For March '2025 there were 4 322 227 visits. The average visitor per session views 5.03 page(s) and spends 4 minute(s) 34 second(s) on the site. At the same time the bounce rate is 35.45%.
The most popular site uses in New Zealand, attracting from this country 87.49% of overall traffic.
Structure of traffic sources: the highest traffic "Search" (49.56%), the second most important "Direct" (43.31%), followed by "Referrals" (5.96%), then "Display Ads" (0.61%), then "Social" (0.37%) and in the last place "Mail" with a share 0.20%.
Referrals
5.96%
Top Referring Sites:
| Domain | share/change |
|---|---|
|
|
17.01%
15.71%
|
|
|
15.78%
45.75%
|
|
|
10.39%
19.13%
|
|
|
4.25%
75.87%
|
|
|
4.18%
151.23%
|
Top Destination Sites:
| Domain | share/change |
|---|---|
|
|
14.18%
78.19%
|
|
|
7.31%
15.02%
|
|
|
6.94%
62.15%
|
|
|
6.89%
32.85%
|
|
|
5.30%
3.77%
|
Search
49.56%
Organic Keywords:
| Keyword | share/change |
|---|---|
| air new zealand |
26.43%
24.68%
|
| air nz |
15.98%
21.7%
|
| airnz |
11.59%
24.6%
|
| airnewzealand |
4.79%
21.04%
|
| airpoints |
4.69%
20.67%
|
Paid Keywords:
| Keyword | share/change |
|---|---|
| air new zealand |
34.86%
62.58%
|
| air nz |
22.35%
58.76%
|
| airnz |
17.11%
50.84%
|
| airnewzealand |
6.06%
50.33%
|
| air new zealand flights |
5.77%
142.91%
|
Social Networks
0.37%
Display Advertising
0.61 %