World Rank
#100,618
Skift.com
The trusted source for breaking travel news and travel research covering airlines, hotels, tourism, startups, and business travel.
Mobile Apps:
App Store
Google
Play
Visits & Engagement
On PC & mobile, in the last 6 months
Engagements
March, 2025
| Overall Visits | 645.36K |
| Time On Site | 00:01:06 |
| Pages per Visit | 1.79 |
| Bounce Rate | 58.46% |
Traffic Sources
On PC, in the last 3 months. Click on the column for drilldown
Geography
On PC, in the last month
Traffic by countries
| United States | |
| United Kingdom | |
| India | |
| Netherlands | |
| Singapore |
Review
By popularity Skift.com ranked 100 618th in the World, 44 474th place in United States, 462th place in category "Travel and Tourism / Travel and Tourism"
Has weak negative dynamics in attracting traffic. In the period from october'24 to march'25 the attendance of this site decreased from 640 657 to 591 443 (-7.99%).
For March '2025 there were 645 357 visits. The average visitor per session views 1.79 page(s) and spends 1 minute(s) 6 second(s) on the site. At the same time the bounce rate is 58.46%.
The most popular site uses in United States, attracting from this country 38.32% of overall traffic.
Structure of traffic sources: the highest traffic "Search" (54.05%), the second most important "Direct" (37.22%), followed by "Referrals" (6.54%), then "Social" (1.72%), then "Display Ads" (0.32%) and in the last place "Mail" with a share 0.15%.
Referrals
6.54%
Top Referring Sites:
| Domain | share/change |
|---|---|
|
|
30.58%
44.76%
|
|
|
8.07%
181.93%
|
|
|
6.43%
66.98%
|
|
|
6.43%
|
|
|
4.54%
17.87%
|
Top Destination Sites:
| Domain | share/change |
|---|---|
|
|
10.79%
|
|
|
8.73%
|
|
|
6.01%
262.98%
|
|
|
2.89%
|
|
|
1.98%
|
Search
54.05%
Organic Keywords:
| Keyword | share/change |
|---|---|
| google flights |
19.58%
|
| skift |
6.05%
-22.16%
|
| airbnb |
1.21%
|
| airbnb ipo |
0.70%
|
| tripactions |
0.69%
83.47%
|
Paid Keywords:
| Keyword | share/change |
|---|---|
| luxury travel trade show |
100.0%
|
Social Networks
1.72%