World Rank
#23,577
Shop.nhl.com
Shop.NHL.com is your official NHL online store with the largest selection of NHL licensed merchandise, jerseys, hockey clothing & hockey gear for men, women and kids. Score the hottest hockey apparel & gifts, including custom NHL gifts. Get the latest NHL clothing and exclusive gear at the hockey fan's favorite shop.
Visits & Engagement
On PC & mobile, in the last 6 months
Engagements
February, 2025
| Overall Visits | 2.14M |
| Time On Site | 00:01:29 |
| Pages per Visit | 4.2 |
| Bounce Rate | 46.56% |
Traffic Sources
On PC, in the last 3 months. Click on the column for drilldown
Geography
On PC, in the last month
Traffic by countries
| United States | |
| Canada | |
| Sweden | |
| Finland | |
| United Kingdom |
Review
By popularity Shop.nhl.com ranked 23 577th in the World, 6 876th place in United States, 142th place in category "Sports / Sports"
Has clear positive dynamics in attracting traffic. In the period from august'24 to february'25 the attendance of this site increased from 1 002 386 to 2 376 314 (+81.33%).
For February '2025 there were 2 137 479 visits. The average visitor per session views 4.20 page(s) and spends 1 minute(s) 29 second(s) on the site. At the same time the bounce rate is 46.56%.
The most popular site uses in United States, attracting from this country 77.18% of overall traffic.
Structure of traffic sources: the highest traffic "Direct" (39.68%), the second most important "Search" (36.89%), followed by "Referrals" (17.85%), then "Social" (3.14%), then "Display Ads" (2.38%) and in the last place "Mail" with a share 0.05%.
Referrals
17.85%
Top Referring Sites:
| Domain | share/change |
|---|---|
|
|
95.79%
-18.14%
|
|
|
1.49%
-34.38%
|
|
|
1.24%
1894.11%
|
|
|
0.75%
|
|
|
0.14%
|
Top Destination Sites:
| Domain | share/change |
|---|---|
|
|
24.48%
-46.28%
|
|
|
17.43%
-58.6%
|
|
|
11.49%
57.92%
|
|
|
10.99%
62.69%
|
|
|
10.89%
-48.43%
|
Search
36.89%
Organic Keywords:
| Keyword | share/change |
|---|---|
| nhl shop |
29.39%
-39.04%
|
| nhl store |
6.07%
-42.11%
|
| nhlshop |
5.01%
-10.33%
|
| shop nhl |
3.84%
18.83%
|
| nhl |
3.40%
-10.61%
|
Paid Keywords:
| Keyword | share/change |
|---|---|
| nhl shop |
29.11%
-16.23%
|
| nhl store |
3.36%
|
| predators |
3.02%
|
| carolina hurricanes jerseys |
2.13%
|
| phila flyers lgbt |
2.02%
|
Social Networks
3.14%
Display Advertising
2.38 %