Reference.medscape.com

find comprehensive medical reference information including disease symptoms, diagnoses, treatments, and follow-up; plus drug and medication dosing, interactions, adverse effects, and more on medscape, a free, comprehensive, and current resource for physicians and other healthcare professionals.

Visits & Engagement

On PC & mobile, in the last 6 months

Engagements

February, 2025

Overall Visits	2.28M
Time On Site	00:01:56
Pages per Visit	2.76
Bounce Rate	57.89%

Other metrics

Traffic Sources

On PC, in the last 3 months. Click on the column for drilldown

Geography

On PC, in the last month

Traffic by countries

United States	58.16%
Canada	4.49%
India	3.27%
Philippines	2.99%
Australia	2.38%

Review

Has moderate negative dynamics in attracting traffic. In the period from august'24 to february'25 the attendance of this site decreased from 3 095 400 to 2 351 000 (-27.34%).

For February '2025 there were 2 283 713 visits. The average visitor per session views 2.76 page(s) and spends 1 minute(s) 56 second(s) on the site. At the same time the bounce rate is 57.89%.

The most popular site uses in United States, attracting from this country 58.16% of overall traffic.

Structure of traffic sources: the highest traffic "Search" (50.63%), the second most important "Direct" (36.11%), followed by "Referrals" (11.86%), then "Social" (0.76%), then "Display Ads" (0.59%) and in the last place "Mail" with a share 0.05%.

World Rank

Top websites in Worldwide

n / a

Country Rank

Unknown

n / a

Category Rank

Top websites in Health / Pharmacy

n / a

Referrals

11.86%

Top Referring Sites:

Domain	share/change
medscape.com	31.47% 3.21%
emedicine.medscape.com	29.67% -2.75%
search.medscape.com	29.10% 21.4%
login.medscape.com	2.96% 38.24%
medscape.org	2.83% 25.46%

Top Destination Sites:

Domain	share/change
search.medscape.com	43.45% -3.66%
emedicine.medscape.com	23.02% -0.66%
login.medscape.com	18.03% -14.07%
medscape.com	9.44% 42.56%
medscape.org	1.08% -24.15%