World Rank
#36,691
Purple.com
Purple is the best mattress tech advancement in 80 years. Our mattresses and pillows come with free delivery, free returns, and a 100-night trial.
Visits & Engagement
On PC & mobile, in the last 6 months
Engagements
March, 2025
| Overall Visits | 1.85M |
| Time On Site | 00:02:06 |
| Pages per Visit | 2.44 |
| Bounce Rate | 53% |
Traffic Sources
On PC, in the last 3 months. Click on the column for drilldown
Geography
On PC, in the last month
Traffic by countries
| United States | |
| Canada | |
| Australia | |
| United Kingdom | |
| Netherlands |
Review
By popularity Purple.com ranked 36 691th in the World, 7 444th place in United States, 136th place in category "Home and Garden"
Has weak negative dynamics in attracting traffic. In the period from october'24 to march'25 the attendance of this site decreased from 2 372 714 to 2 182 286 (-8.36%).
For March '2025 there were 1 851 006 visits. The average visitor per session views 2.44 page(s) and spends 2 minute(s) 6 second(s) on the site. At the same time the bounce rate is 53.00%.
The most popular site uses in United States, attracting from this country 84.22% of overall traffic.
Structure of traffic sources: the highest traffic "Direct" (44.73%), the second most important "Search" (42.85%), followed by "Referrals" (6.00%), then "Display Ads" (3.82%), then "Social" (2.45%) and in the last place "Mail" with a share 0.16%.
Referrals
6%
Top Referring Sites:
| Domain | share/change |
|---|---|
|
|
15.84%
69.92%
|
|
|
14.50%
-25.13%
|
|
|
7.05%
55.13%
|
|
|
6.91%
|
|
|
6.07%
-15.27%
|
Top Destination Sites:
| Domain | share/change |
|---|---|
|
|
35.78%
10.07%
|
|
|
26.50%
-36.63%
|
|
|
11.66%
-42.33%
|
|
|
7.97%
5.85%
|
amazon.com
|
4.25%
45.52%
|
Search
42.85%
Organic Keywords:
| Keyword | share/change |
|---|---|
| purple mattress |
53.78%
7.45%
|
| purple |
16.65%
4.05%
|
| purple pillow |
3.37%
2.64%
|
| purple bed |
2.99%
46.18%
|
| purple matress |
2.76%
28.11%
|
Paid Keywords:
| Keyword | share/change |
|---|---|
| purple mattress |
70.53%
9.19%
|
| purple |
17.08%
-15.16%
|
| purple bed |
3.18%
-4.13%
|
| the purple mattress |
1.23%
169.02%
|
| purple matress |
0.81%
-47.69%
|
Social Networks
2.45%