Points.com

our loyalty solutions drive engagement for the world's biggest airline, hotel, and financial services loyalty programs.

Visits & Engagement

On PC & mobile, in the last 6 months

Engagements

March, 2025

Overall Visits	2.69M
Time On Site	00:01:25
Pages per Visit	2.95
Bounce Rate	30.65%

Other metrics

Traffic Sources

On PC, in the last 3 months. Click on the column for drilldown

Geography

On PC, in the last month

Traffic by countries

United States	68.84%
Canada	6.48%
United Kingdom	2.91%
Colombia	2.53%
Japan	2.18%

Review

By popularity Points.com ranked 23 465th in the World, 5 849th place in United States, 31th place in category "E-commerce and Shopping / Coupons and Rebates"

Has weak negative dynamics in attracting traffic. In the period from october'24 to march'25 the attendance of this site decreased from 3 099 381 to 2 668 952 (-14.92%).

For March '2025 there were 2 694 912 visits. The average visitor per session views 2.95 page(s) and spends 1 minute(s) 25 second(s) on the site. At the same time the bounce rate is 30.65%.

The most popular site uses in United States, attracting from this country 68.84% of overall traffic.

Structure of traffic sources: the highest traffic "Direct" (45.05%), the second most important "Referrals" (44.61%), followed by "Search" (7.62%), then "Display Ads" (2.08%), then "Social" (0.50%) and in the last place "Mail" with a share 0.15%.

World Rank

Top websites in Worldwide

#23,465

Country Rank

Top websites in United States

#5,849

Category Rank

Top websites in E-commerce and Shopping / Coupons and Rebates

#31

Referrals

44.61%

Top Referring Sites:

Domain	share/change
buymiles.mileageplus.com	21.22% -10.35%
alaskaair.com	14.85% -7.06%
miles-and-more.com	13.27% -0.01%
aa.com	11.46% -8.5%
ihg.com	6.00% -6.28%

Top Destination Sites:

Domain	share/change
accounts.velocityfrequentflyer.com	27.78%
facebook.com	13.99% 12.25%
smartrecruiters.com	8.25% 63.95%
choicehotels.com	7.19% 29.44%
experience.velocityfrequentflyer.com	6.53%