World Rank
#48
Ozon.ru
миллионы товаров, быстрая доставка, бонусы, скидки и акции, рассрочка и кешбэк. покупайте электронику и бытовую технику, детские товары и детское питание, игры, игрушки, канцтовары, книги, одежду и обувь, товары для дома и сада, продукты питания, лекарства, авиа- и ж/д билеты по выгодным ценам.
Mobile Apps:
App Store
Google
Play
Visits & Engagement
On PC & mobile, in the last 6 months
Engagements
February, 2025
| Overall Visits | 406.4M |
| Time On Site | 00:09:17 |
| Pages per Visit | 11.82 |
| Bounce Rate | 25.65% |
Traffic Sources
On PC, in the last 3 months. Click on the column for drilldown
Review
By popularity Ozon.ru ranked 48th in the World, 7th place in Russia, 1th place in category "E-commerce and Shopping / Marketplace"
Has neutral dynamics in attracting traffic. In the period from september'24 to february'25 the attendance of this site remained almost unchanged.
For February '2025 there were 406 397 939 visits. The average visitor per session views 11.82 page(s) and spends 9 minute(s) 17 second(s) on the site. At the same time the bounce rate is 25.65%.
The most popular site uses in Russia, attracting from this country 95.55% of overall traffic.
Structure of traffic sources: the highest traffic "Direct" (51.13%), the second most important "Search" (42.95%), followed by "Referrals" (4.28%), then "Social" (1.00%), then "Mail" (0.54%) and in the last place "Display Ads" with a share 0.09%.
Referrals
4.28%
Top Referring Sites:
| Domain | share/change |
|---|---|
|
|
27.13%
54.28%
|
|
|
10.54%
-27.28%
|
|
|
9.03%
-28.07%
|
|
|
3.58%
19.35%
|
|
|
2.19%
95.06%
|
Top Destination Sites:
| Domain | share/change |
|---|---|
|
|
22.98%
116.58%
|
|
|
5.98%
15.63%
|
|
|
4.92%
26.4%
|
|
|
4.50%
|
|
|
3.47%
142.74%
|
Search
42.95%
Organic Keywords:
| Keyword | share/change |
|---|---|
| озон |
45.76%
22.85%
|
| ozon |
15.28%
24.47%
|
| jpjy |
3.59%
20.23%
|
| озон ру |
2.50%
9.11%
|
| ozon.ru |
2.30%
51.48%
|
Paid Keywords:
| Keyword | share/change |
|---|---|
| озон |
38.60%
12.38%
|
| ozon |
13.68%
22.66%
|
| ozon ru |
2.22%
18.51%
|
| озон ру |
1.78%
-15.5%
|
| jpjy |
1.42%
14.79%
|
amazon.com