World Rank
#122,168
Nylon.com
NYLON lives at the intersection of fashion, entertainment, and music. With its bold tone and colorful aesthetic, NYLON is the go-to source for the young, stylish, and culture-obsessed. NYLON doesn’t follow the trends, it sets them.
Visits & Engagement
On PC & mobile, in the last 6 months
Engagements
March, 2025
| Overall Visits | 493.4K |
| Time On Site | 00:00:40 |
| Pages per Visit | 1.72 |
| Bounce Rate | 53.47% |
Traffic Sources
On PC, in the last 3 months. Click on the column for drilldown
Geography
On PC, in the last month
Traffic by countries
| United States | |
| United Kingdom | |
| Canada | |
| Australia | |
| India |
Review
By popularity Nylon.com ranked 122 168th in the World, 44 315th place in United States, 365th place in category "Arts and Entertainment / Arts and Entertainment"
Has weak negative dynamics in attracting traffic. In the period from october'24 to march'25 the attendance of this site decreased from 519 276 to 475 890 (-8.72%).
For March '2025 there were 493 398 visits. The average visitor per session views 1.72 page(s) and spends 40 second(s) on the site. At the same time the bounce rate is 53.47%.
The most popular site uses in United States, attracting from this country 47.15% of overall traffic.
Structure of traffic sources: the highest traffic "Search" (50.35%), the second most important "Direct" (36.87%), followed by "Referrals" (6.57%), then "Social" (5.42%), then "Display Ads" (0.59%) and in the last place "Mail" with a share 0.20%.
Referrals
6.57%
Top Referring Sites:
| Domain | share/change |
|---|---|
|
|
22.72%
-0.3%
|
|
|
13.05%
41.88%
|
|
|
9.89%
|
|
|
3.89%
|
|
|
2.88%
|
Top Destination Sites:
| Domain | share/change |
|---|---|
|
|
22.18%
92.97%
|
amazon.com
|
8.10%
98.03%
|
instagram.com
|
6.35%
-22.35%
|
|
|
3.87%
123.37%
|
|
|
2.57%
|
Search
50.35%
Organic Keywords:
| Keyword | share/change |
|---|---|
| nylon magazine |
6.65%
126.93%
|
| nylon |
6.17%
-14.13%
|
| raya |
1.79%
-28.8%
|
| eggplant emoji |
1.10%
55.21%
|
| camila cabello |
1.09%
|
Paid Keywords:
| Keyword | share/change |
|---|---|
| interesting tarot decks |
100.0%
|
Social Networks
5.42%
