World Rank
n / a
Magic.wizards.com
The official source for news and information on Magic: The Gathering, the world's premier trading card game, and MTG Arena.
Mobile Apps:
App Store
Visits & Engagement
On PC & mobile, in the last 6 months
Engagements
February, 2025
| Overall Visits | 3.61M |
| Time On Site | 00:01:43 |
| Pages per Visit | 1.97 |
| Bounce Rate | 60.23% |
Traffic Sources
On PC, in the last 3 months. Click on the column for drilldown
Geography
On PC, in the last month
Traffic by countries
| United States | |
| Germany | |
| Canada | |
| United Kingdom | |
| France |
Review
Has moderate negative dynamics in attracting traffic. In the period from september'24 to february'25 the attendance of this site decreased from 3 747 952 to 3 161 381 (-16.98%).
For February '2025 there were 3 614 607 visits. The average visitor per session views 1.97 page(s) and spends 1 minute(s) 43 second(s) on the site. At the same time the bounce rate is 60.23%.
The most popular site uses in United States, attracting from this country 44.38% of overall traffic.
Structure of traffic sources: the highest traffic "Search" (59.60%), the second most important "Direct" (31.21%), followed by "Social" (5.01%), then "Referrals" (3.88%), then "Display Ads" (0.29%) and in the last place "Mail" with a share 0.01%.
Referrals
3.88%
Top Referring Sites:
| Domain | share/change |
|---|---|
|
|
14.47%
|
|
|
12.46%
|
|
|
5.64%
|
|
|
5.14%
17.16%
|
|
|
4.82%
251.19%
|
Top Destination Sites:
| Domain | share/change |
|---|---|
|
|
40.11%
111.42%
|
|
|
8.59%
77.52%
|
|
|
7.09%
-5.24%
|
amazon.com
|
5.90%
|
|
|
4.16%
-24.14%
|
Search
59.6%
Organic Keywords:
| Keyword | share/change |
|---|---|
| mtg arena |
18.96%
39.92%
|
| magic arena |
10.46%
28.04%
|
| magic the gathering |
8.88%
30.34%
|
| magic the gathering arena |
6.24%
34.68%
|
| mtg |
5.05%
49.52%
|
Paid Keywords:
| Keyword | share/change |
|---|---|
| mtg arena |
35.24%
170.02%
|
| magic arena |
13.55%
14.91%
|
| magic the gathering |
10.70%
83.38%
|
| magic the gathering arena |
9.43%
107.39%
|
| mtga |
5.21%
470.55%
|
Social Networks
5.01%