World Rank
#428,049
Kong.it
KONG since 1830 produces in Italy PPE such as carabiners, helmets, harnesses and safety equipment used for mountaineering, rescue, work at height and yachting
Visits & Engagement
On PC & mobile, in the last 6 months
Engagements
March, 2025
| Overall Visits | 66.46K |
| Time On Site | 00:01:26 |
| Pages per Visit | 3.89 |
| Bounce Rate | 42.64% |
Traffic Sources
On PC, in the last 3 months. Click on the column for drilldown
Geography
On PC, in the last month
Traffic by countries
| Italy | |
| United States | |
| Germany | |
| Canada | |
| France |
Review
By popularity Kong.it ranked 428 049th in the World, 32 569th place in Italy, 62th place in category "Sports / Winter Sports"
Has moderate negative dynamics in attracting traffic. In the period from october'24 to march'25 the attendance of this site decreased from 76 396 to 61 790 (-21.14%).
For March '2025 there were 66 458 visits. The average visitor per session views 3.89 page(s) and spends 1 minute(s) 26 second(s) on the site. At the same time the bounce rate is 42.64%.
The most popular site uses in Italy, attracting from this country 25.37% of overall traffic.
Structure of traffic sources: the highest traffic "Search" (53.99%), the second most important "Direct" (32.50%), followed by "Referrals" (8.38%), then "Social" (4.16%), then "Display Ads" (0.64%) and in the last place "Mail" with a share 0.24%.
Referrals
8.38%
Top Referring Sites:
| Domain | share/change |
|---|---|
|
|
35.47%
|
|
|
35.47%
|
|
|
19.16%
|
|
|
3.80%
|
|
|
3.05%
|
Top Destination Sites:
| Domain | share/change |
|---|---|
|
|
57.92%
413.13%
|
|
|
35.42%
1012.49%
|
instagram.com
|
4.48%
-36.6%
|
|
|
2.18%
|
Search
53.99%
Organic Keywords:
| Keyword | share/change |
|---|---|
| kong frog |
10.85%
112.73%
|
| kong |
9.74%
-24.5%
|
| kong bonaiti italy |
3.18%
|
| kong lift ascender |
3.18%
|
| kong pianta spit |
2.70%
|
Paid Keywords:
No Data Available
Social Networks
4.16%
Display Advertising
0.64 %
Top Publishers
No Data Available