World Rank
#29,508
Kent.ac.uk
For ambition that can take you anywhere, join the University of Kent. We're ambitious for our people, our communities and the region we serve.
Mobile Apps:
App Store
Visits & Engagement
On PC & mobile, in the last 6 months
Engagements
March, 2025
| Overall Visits | 1.72M |
| Time On Site | 00:06:52 |
| Pages per Visit | 7.35 |
| Bounce Rate | 29.73% |
Traffic Sources
On PC, in the last 3 months. Click on the column for drilldown
Geography
On PC, in the last month
Traffic by countries
| United Kingdom | |
| United States | |
| Canada | |
| Germany | |
| Philippines |
Review
By popularity Kent.ac.uk ranked 29 508th in the World, 1 282th place in United Kingdom, 28th place in category "Science and Education / Universities and Colleges"
Has weak negative dynamics in attracting traffic. In the period from october'24 to march'25 the attendance of this site decreased from 1 648 190 to 1 499 476 (-9.45%).
For March '2025 there were 1 722 811 visits. The average visitor per session views 7.35 page(s) and spends 6 minute(s) 52 second(s) on the site. At the same time the bounce rate is 29.73%.
The most popular site uses in United Kingdom, attracting from this country 85.77% of overall traffic.
Structure of traffic sources: the highest traffic "Search" (45.34%), the second most important "Direct" (38.05%), followed by "Referrals" (15.55%), then "Social" (0.71%), then "Display Ads" (0.29%) and in the last place "Mail" with a share 0.07%.
Referrals
15.55%
Top Referring Sites:
| Domain | share/change |
|---|---|
|
|
19.47%
-24.39%
|
|
|
11.04%
35.83%
|
|
|
10.34%
|
|
|
5.88%
-66.73%
|
|
|
2.53%
|
Top Destination Sites:
| Domain | share/change |
|---|---|
|
|
25.30%
-12.62%
|
|
|
23.59%
-34.58%
|
|
|
8.47%
-25.66%
|
|
|
5.60%
-1.76%
|
|
|
4.15%
-27.81%
|
Search
45.34%
Organic Keywords:
| Keyword | share/change |
|---|---|
| university of kent |
6.14%
21.48%
|
| kent moodle |
3.44%
46.84%
|
| kent university |
2.91%
19.53%
|
| uni of kent student guide |
2.74%
-20.05%
|
| library search |
1.20%
|
Paid Keywords:
| Keyword | share/change |
|---|---|
| uk summer schools 2019 |
49.02%
|
| henley business school courses |
39.45%
|
| kent business school |
11.54%
-65.83%
|
Social Networks
0.71%
Display Advertising
0.29 %