Аналитика трафика для kaufland.de

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Visits & Engagement

  On PC & mobile, in the last 6 months

Traffic Sources

 On PC, in the last 3 months. Click on the column for drilldown

Geography

Traffic by countries

Germany
91.55%
Poland
2.18%
Netherlands
1.2%
Switzerland
1.07%
Austria
0.78%

Review

By popularity Kaufland.de ranked 1 955th in the World, 82th place in Germany, 1th place in category "Food and Drink / Groceries"

Has moderate positive dynamics in attracting traffic. In the period from august'24 to january'25 the attendance of this site increased from 29 165 238 to 36 898 095 (+23.41%).

For January '2025 there were 29 965 796 visits. The average visitor per session views 3.29 page(s) and spends 2 minute(s) 53 second(s) on the site. At the same time the bounce rate is 51.76%.

The most popular site uses in Germany, attracting from this country 91.55% of overall traffic.

Structure of traffic sources: the highest traffic "Direct" (52.65%), the second most important "Search" (30.04%), followed by "Referrals" (15.44%), then "Display Ads" (1.38%), then "Mail" (0.31%) and in the last place "Social" with a share 0.17%.

Referrals

15.44%
Top Referring Sites:
Domain share/change
einfach-sparsam.de
55.96%
8.74%
gewinnspieletipps.de
8.14%
63.3%
feedback.kaufland.com
5.64%
sparwelt.de
3.05%
152.61%
gewinnspielsammlung.at
2.54%
Top Destination Sites:
Domain share/change
feedback.kaufland.com
52.40%
3263.75%
auth.kaufland.net
18.54%
126.6%
jobs.kaufland.com
13.27%
27.05%
leaflets.kaufland.com
6.69%
-16.17%
media.kaufland.com
4.40%
53.77%

Search

30.04%
Organic Keywords:
Keyword share/change
kaufland
52.43%
14.88%
kaufland prospekt
13.30%
11.64%
kaufland prospekt aktuell
6.93%
21.55%
kaufland angebote
5.95%
0.24%
kaufland.de/umfrage
2.72%
Paid Keywords:
Keyword share/change
kaufland
57.53%
4.18%
kaufland prospekt aktuell
14.65%
12.45%
kaufland angebote
9.48%
26.87%
kaufland prospekt
8.04%
-17.83%
angebote kaufland
0.80%

Social Networks

Display Advertising

Mobile Apps

Kaufland - Shopping & Offers
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