World Rank
n / a
Investor.vanguard.com
Vanguard funds, IRAs, 401(k) rollovers, and advice so you can sort it out. All from Vanguard, where we put you first.
Visits & Engagement
On PC & mobile, in the last 6 months
Engagements
February, 2025
| Overall Visits | 15.47M |
| Time On Site | 00:02:38 |
| Pages per Visit | 3.63 |
| Bounce Rate | 45.85% |
Traffic Sources
On PC, in the last 3 months. Click on the column for drilldown
Geography
On PC, in the last month
Traffic by countries
| United States | |
| Canada | |
| United Kingdom | |
| Australia | |
| Korea, Republic of |
Review
Has moderate positive dynamics in attracting traffic. In the period from september'24 to february'25 the attendance of this site increased from 13 190 000 to 17 550 000 (+28.37%).
For February '2025 there were 15 473 205 visits. The average visitor per session views 3.63 page(s) and spends 2 minute(s) 38 second(s) on the site. At the same time the bounce rate is 45.85%.
The most popular site uses in United States, attracting from this country 96.00% of overall traffic.
Structure of traffic sources: the highest traffic "Direct" (57.60%), the second most important "Search" (32.26%), followed by "Referrals" (8.54%), then "Display Ads" (1.47%), then "Social" (0.13%) and in the last place "Mail" with a share 0.01%.
Referrals
8.54%
Top Referring Sites:
| Domain | share/change |
|---|---|
|
|
81.71%
35.26%
|
|
|
6.55%
11.12%
|
|
|
1.40%
56.23%
|
|
|
1.21%
46.29%
|
|
|
1.14%
2.99%
|
Top Destination Sites:
| Domain | share/change |
|---|---|
|
|
92.40%
23.34%
|
|
|
6.15%
23.11%
|
|
|
0.30%
13%
|
|
|
0.20%
23.77%
|
|
|
0.19%
21.48%
|
Search
32.26%
Organic Keywords:
| Keyword | share/change |
|---|---|
| vanguard |
43.61%
9.59%
|
| vanguard login |
10.24%
0.12%
|
| vanguard funds |
2.16%
-0.59%
|
| vtsax |
1.64%
41.26%
|
| vangaurd |
1.55%
32.12%
|
Paid Keywords:
| Keyword | share/change |
|---|---|
| vanguard |
64.71%
9.68%
|
| vanguard login |
11.32%
-10.24%
|
| vangaurd |
2.73%
34.53%
|
| vanguard funds |
2.65%
|
| vanguard log in |
1.61%
44.09%
|
Social Networks
0.13%
Display Advertising
1.47 %