World Rank
#76,700
Iihs.org
the insurance institute for highway safety (iihs) is an independent, nonprofit scientific and educational organization dedicated to reducing deaths, injuries and property damage from motor vehicle crashes through research and evaluation and through education of consumers, policymakers and safety professionals.
Visits & Engagement
On PC & mobile, in the last 6 months
Engagements
March, 2025
| Overall Visits | 650.92K |
| Time On Site | 00:02:38 |
| Pages per Visit | 3.62 |
| Bounce Rate | 44.74% |
Traffic Sources
On PC, in the last 3 months. Click on the column for drilldown
Geography
On PC, in the last month
Traffic by countries
| United States | |
| Canada | |
| Korea, Republic of | |
| Taiwan | |
| United Kingdom |
Review
By popularity Iihs.org ranked 76 700th in the World, 20 051th place in United States, 289th place in category "Finance / Insurance"
Has moderate negative dynamics in attracting traffic. In the period from september'24 to march'25 the attendance of this site decreased from 702 248 to 575 219 (-19.89%).
For March '2025 there were 650 915 visits. The average visitor per session views 3.62 page(s) and spends 2 minute(s) 38 second(s) on the site. At the same time the bounce rate is 44.74%.
The most popular site uses in United States, attracting from this country 70.67% of overall traffic.
Structure of traffic sources: the highest traffic "Search" (52.96%), the second most important "Direct" (38.47%), followed by "Referrals" (6.04%), then "Social" (2.14%), then "Display Ads" (0.34%) and in the last place "Mail" with a share 0.06%.
Referrals
6.04%
Top Referring Sites:
| Domain | share/change |
|---|---|
|
|
14.37%
|
|
|
10.95%
166.72%
|
|
|
7.53%
0.02%
|
|
|
7.53%
-64.51%
|
|
|
7.53%
|
Top Destination Sites:
| Domain | share/change |
|---|---|
|
|
54.80%
-22.61%
|
|
|
8.13%
|
|
|
7.66%
|
|
|
6.43%
1551.55%
|
|
|
6.36%
-60.01%
|
Search
52.96%
Organic Keywords:
| Keyword | share/change |
|---|---|
| iihs |
26.62%
29.73%
|
| car safety ratings |
1.80%
17.81%
|
| iihs ratings |
1.69%
-32.52%
|
| insurance institute for highway safety |
1.32%
-33.96%
|
| iihs safety |
1.30%
-14.23%
|
Paid Keywords:
No Data Available
Social Networks
2.14%