World Rank
#2,410
Healthcare.gov
welcome to the health insurance marketplace®. official government website.
Visits & Engagement
On PC & mobile, in the last 6 months
Engagements
January, 2025
| Overall Visits | 15.18M |
| Time On Site | 00:05:36 |
| Pages per Visit | 9.01 |
| Bounce Rate | 38.39% |
Traffic Sources
On PC, in the last 3 months. Click on the column for drilldown
Geography
On PC, in the last month
Traffic by countries
| United States | |
| Canada | |
| United Kingdom | |
| India | |
| Mexico |
Review
By popularity Healthcare.gov ranked 2 410th in the World, 423th place in United States, 8th place in category "Finance / Insurance"
Has clear positive dynamics in attracting traffic. In the period from august'24 to january'25 the attendance of this site increased from 5 160 714 to 20 383 286 (+119.19%).
For January '2025 there were 15 182 946 visits. The average visitor per session views 9.01 page(s) and spends 5 minute(s) 36 second(s) on the site. At the same time the bounce rate is 38.39%.
The most popular site uses in United States, attracting from this country 98.17% of overall traffic.
Structure of traffic sources: the highest traffic "Direct" (54.42%), the second most important "Search" (32.49%), followed by "Referrals" (11.18%), then "Display Ads" (1.13%), then "Social" (0.69%) and in the last place "Mail" with a share 0.09%.
Referrals
11.18%
Top Referring Sites:
| Domain | share/change |
|---|---|
|
|
20.54%
-9.99%
|
|
|
14.16%
-29.53%
|
|
|
9.52%
-20.62%
|
|
|
6.60%
112.98%
|
|
|
4.92%
40.45%
|
Top Destination Sites:
| Domain | share/change |
|---|---|
|
|
15.56%
11.4%
|
|
|
14.01%
-25.2%
|
|
|
11.23%
-4.25%
|
|
|
4.14%
10.48%
|
|
|
2.89%
-2.96%
|
Search
32.49%
Organic Keywords:
| Keyword | share/change |
|---|---|
| healthcare.gov |
9.30%
1.52%
|
| healthcare.gov login |
6.84%
-61.59%
|
| healthcare.gov account |
4.90%
|
| obamacare |
4.43%
0.52%
|
| health insurance |
4.23%
-9.37%
|
Paid Keywords:
| Keyword | share/change |
|---|---|
| the psoas muscle |
100.0%
-91.09%
|
Social Networks
0.69%
Display Advertising
1.13 %