Fma.govt.nz

Welcome to the Financial Markets Authority (FMA). We regulate financial markets in New Zealand. Our home page provides a pathway for market participants to access information relevant to them, and retail investors access to information that can help them make informed investment decisions.

Visits & Engagement

On PC & mobile, in the last 6 months

Engagements

March, 2025

Overall Visits	48.06K
Time On Site	00:00:47
Pages per Visit	1.9
Bounce Rate	45.79%

Other metrics

Traffic Sources

On PC, in the last 3 months. Click on the column for drilldown

Geography

On PC, in the last month

Traffic by countries

New Zealand	39.36%
United States	7.37%
Vietnam	4.93%
Australia	4.9%
India	4.84%

Review

By popularity Fma.govt.nz ranked 707 746th in the World, 8 353th place in New Zealand, 88th place in category "Finance / Investing"

Has clear positive dynamics in attracting traffic. In the period from september'24 to march'25 the attendance of this site increased from 39 966 to 66 230 (+49.46%).

For March '2025 there were 48 060 visits. The average visitor per session views 1.90 page(s) and spends 47 second(s) on the site. At the same time the bounce rate is 45.79%.

The most popular site uses in New Zealand, attracting from this country 39.36% of overall traffic.

Structure of traffic sources: the highest traffic "Search" (54.88%), the second most important "Direct" (31.74%), followed by "Referrals" (8.44%), then "Social" (4.37%), then "Display Ads" (0.39%) and in the last place "Mail" with a share 0.12%.

World Rank

Top websites in Worldwide

#707,746

Country Rank

Top websites in New Zealand

#8,353

Category Rank

Top websites in Finance / Investing

#88