Fiat.com

Welcome to the official international website of Fiat. Discover our models, Fiat world, the history of the brand and all our latest news.

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Visits & Engagement

On PC & mobile, in the last 6 months

Engagements

February, 2025

Overall Visits	2.75M
Time On Site	00:07:49
Pages per Visit	8.27
Bounce Rate	19.44%

Other metrics

Traffic Sources

On PC, in the last 3 months. Click on the column for drilldown

Geography

On PC, in the last month

Traffic by countries

Turkey	26.06%
Brazil	20.23%
Italy	16.66%
France	6.28%
Japan	5.17%

Review

By popularity Fiat.com ranked 17 682th in the World, 1 516th place in Italy, 10th place in category "Vehicles / Makes and Models"

Has moderate positive dynamics in attracting traffic. In the period from september'24 to february'25 the attendance of this site increased from 2 337 048 to 2 943 619 (+22.97%).

For February '2025 there were 2 752 015 visits. The average visitor per session views 8.27 page(s) and spends 7 minute(s) 49 second(s) on the site. At the same time the bounce rate is 19.44%.

The most popular site uses in Turkey, attracting from this country 26.06% of overall traffic.

Structure of traffic sources: the highest traffic "Direct" (50.51%), the second most important "Search" (31.76%), followed by "Referrals" (17.40%), then "Social" (0.20%), then "Display Ads" (0.10%) and in the last place "Mail" with a share 0.02%.

World Rank

Top websites in Worldwide

#17,682

Country Rank

Top websites in Italy

#1,516

Category Rank

Top websites in Vehicles / Makes and Models

#10

Referrals

17.4%

Top Referring Sites:

Domain	share/change
reparador.fiat.com.br	39.35% -13.87%
sts.fiatgroup.com	27.19% -3.88%
vod.tvp.pl	7.40%
wp.pl	4.06%
b2bopar.tofas.com.tr	2.67% 215.01%

Top Destination Sites:

Domain	share/change
sts.fiatgroup.com	83.65% 6.12%
eu.link.fiatauto.com	9.43% 17.74%
s386478334.t.eloqua.com	1.88% 77.12%
driveuconnect.eu	1.54% 262.38%
owners.mopar.eu	1.08% -62.93%