World Rank
#96,924
Equipmenttrader.com
sell, search, rent or shop online a wide variety of new and used heavy equipment like tractors, excavators, skid steers, forklifts et al via equipment trader.
Visits & Engagement
On PC & mobile, in the last 6 months
Engagements
March, 2025
| Overall Visits | 499.61K |
| Time On Site | 00:02:47 |
| Pages per Visit | 3.14 |
| Bounce Rate | 51.45% |
Traffic Sources
On PC, in the last 3 months. Click on the column for drilldown
Geography
On PC, in the last month
Traffic by countries
| United States | |
| India | |
| Canada | |
| Puerto Rico | |
| Guatemala |
Review
By popularity Equipmenttrader.com ranked 96 924th in the World, 19 385th place in United States, 21th place in category "Heavy Industry and Engineering / Agriculture"
Has weak negative dynamics in attracting traffic. In the period from september'24 to march'25 the attendance of this site decreased from 536 705 to 463 662 (-14.60%).
For March '2025 there were 499 609 visits. The average visitor per session views 3.14 page(s) and spends 2 minute(s) 47 second(s) on the site. At the same time the bounce rate is 51.45%.
The most popular site uses in United States, attracting from this country 94.45% of overall traffic.
Structure of traffic sources: the highest traffic "Search" (67.67%), the second most important "Direct" (28.04%), followed by "Referrals" (2.23%), then "Display Ads" (1.51%), then "Social" (0.50%) and in the last place "Mail" with a share 0.05%.
Referrals
2.23%
Top Referring Sites:
| Domain | share/change |
|---|---|
|
|
43.24%
|
|
|
16.22%
|
|
|
16.22%
94.11%
|
|
|
2.70%
|
|
|
2.70%
|
Top Destination Sites:
| Domain | share/change |
|---|---|
|
|
6.37%
|
|
|
6.14%
|
|
|
5.69%
|
|
|
5.30%
-32.42%
|
|
|
4.73%
|
Search
67.67%
Organic Keywords:
| Keyword | share/change |
|---|---|
| equipment trader |
8.62%
-6.78%
|
| cat 963 for sale |
2.24%
|
| equipmenttrader |
2.04%
|
| mini excavator for sale |
1.40%
|
| john deere |
1.28%
|
Paid Keywords:
| Keyword | share/change |
|---|---|
| equipment trader |
14.21%
30.24%
|
| golf carts for sale in cincinnati area |
7.75%
|
| tractor trader |
7.75%
|
| john deere 650 dozer for sale |
7.75%
|
| used pressure washer equipment sales |
2.81%
|
Social Networks
0.5%