World Rank
#6,836
Decathlon.de
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Mobile Apps:
Google
Play
Visits & Engagement
On PC & mobile, in the last 6 months
Engagements
March, 2025
| Overall Visits | 6.84M |
| Time On Site | 00:04:42 |
| Pages per Visit | 6.3 |
| Bounce Rate | 45.14% |
Traffic Sources
On PC, in the last 3 months. Click on the column for drilldown
Geography
On PC, in the last month
Traffic by countries
| Germany | |
| Austria | |
| Switzerland | |
| France | |
| Netherlands |
Review
By popularity Decathlon.de ranked 6 836th in the World, 236th place in Germany, 5th place in category "E-commerce and Shopping / E-commerce and Shopping"
Has moderate positive dynamics in attracting traffic. In the period from october'24 to march'25 the attendance of this site increased from 5 032 000 to 6 140 000 (+19.84%).
For March '2025 there were 6 841 490 visits. The average visitor per session views 6.30 page(s) and spends 4 minute(s) 42 second(s) on the site. At the same time the bounce rate is 45.14%.
The most popular site uses in Germany, attracting from this country 92.98% of overall traffic.
Structure of traffic sources: the highest traffic "Direct" (59.20%), the second most important "Search" (32.73%), followed by "Referrals" (5.28%), then "Display Ads" (2.07%), then "Social" (0.51%) and in the last place "Mail" with a share 0.20%.
Referrals
5.28%
Top Referring Sites:
| Domain | share/change |
|---|---|
|
|
27.52%
1566.94%
|
amazon.de
|
9.55%
-4.85%
|
|
|
4.35%
62.16%
|
|
|
3.88%
|
|
|
3.88%
-11.14%
|
Top Destination Sites:
| Domain | share/change |
|---|---|
|
|
25.81%
34.21%
|
|
|
18.38%
4.35%
|
|
|
10.45%
56.52%
|
|
|
7.96%
28.31%
|
|
|
6.33%
0.59%
|
Search
32.73%
Organic Keywords:
| Keyword | share/change |
|---|---|
| decathlon |
73.32%
12.5%
|
| decatlon |
2.26%
-6.01%
|
| decathlon berlin |
1.03%
54.15%
|
| decathlon de |
0.90%
-17.71%
|
| decathlon fahrrad |
0.90%
46.65%
|
Paid Keywords:
| Keyword | share/change |
|---|---|
| decathlon |
77.44%
21.15%
|
| decatlon |
1.38%
-57.59%
|
| decathlon online |
0.76%
150.3%
|
| decathlon.de |
0.47%
|
| declathon |
0.30%
|
Social Networks
0.51%