Buy.wsj.com

wsj online coverage of breaking news and current headlines from the us and around the world. top stories, photos, videos, detailed analysis and in-depth reporting.

Visits & Engagement

On PC & mobile, in the last 6 months

Engagements

February, 2025

Overall Visits	50.05K
Time On Site	00:00:00
Pages per Visit	1.05
Bounce Rate	86.01%

Other metrics

Traffic Sources

On PC, in the last 3 months. Click on the column for drilldown

Geography

On PC, in the last month

Traffic by countries

China

100%

Review

Has weak positive dynamics in attracting traffic. In the period from september'24 to february'25 the attendance of this site increased from 46 011 to 50 032 (+8.37%).

For February '2025 there were 50 047 visits. The average visitor per session views 1.05 page(s) and spends on the site. At the same time the bounce rate is 86.01%.

The most popular site uses in China, attracting from this country 100.00% of overall traffic.

Structure of traffic sources: the highest traffic "Direct" (44.00%), the second most important "Search" (35.61%), followed by "Referrals" (17.93%), then "Social" (1.86%), then "Display Ads" (0.42%) and in the last place "Mail" with a share 0.19%.

World Rank

Top websites in Worldwide

n / a

Country Rank

Unknown

n / a

Category Rank

Top websites in Finance / Finance

n / a

Referrals

17.93%

Top Referring Sites:

Domain	share/change
wsj.com	90.90% 11.5%
cn.wsj.com	3.21% -41.17%
blogs.wsj.com	1.88% -18.78%
store.wsj.com	1.36% 176.9%
education.wsj.com	0.64% 84.72%

Top Destination Sites:

Domain	share/change
store.wsj.com	85.65% -21.86%
wsj.com	9.72% -14.61%
sso.accounts.dowjones.com	2.36% -7.97%
subscribe.wsj.com	1.26% 38.5%
barrons.com	0.24%

Search

35.61%

Organic Keywords:

Keyword	share/change
wall street journal	34.75% -18.58%
wsj	17.39% 41.84%
wall street journal subscription	6.08% -24.88%
wsj subscription	4.47% -6.46%
the wall street journal	4.10% 105.21%