Businessexpress.ny.gov

New York’s online business portal, Business Express helps guide you through your business and professional requirements.

Visits & Engagement

On PC & mobile, in the last 6 months

Engagements

March, 2025

Overall Visits	233.46K
Time On Site	00:07:39
Pages per Visit	8.36
Bounce Rate	38.66%

Other metrics

Traffic Sources

On PC, in the last 3 months. Click on the column for drilldown

Geography

On PC, in the last month

Traffic by countries

United States	97.14%
Ireland	0.78%
Japan	0.33%
Canada	0.3%
United Arab Emirates	0.28%

Review

Has moderate positive dynamics in attracting traffic. In the period from october'24 to march'25 the attendance of this site increased from 151 371 to 203 129 (+29.20%).

For March '2025 there were 233 458 visits. The average visitor per session views 8.36 page(s) and spends 7 minute(s) 39 second(s) on the site. At the same time the bounce rate is 38.66%.

The most popular site uses in United States, attracting from this country 97.14% of overall traffic.

Structure of traffic sources: the highest traffic "Direct" (54.76%), the second most important "Referrals" (31.48%), followed by "Search" (12.23%), then "Social" (1.27%), then "Mail" (0.21%) and in the last place "Display Ads" with a share 0.02%.

World Rank

Top websites in Worldwide

n / a

Country Rank

Unknown

n / a

Category Rank

Top websites in Finance / Financial Planning and Management

n / a

Referrals

31.48%

Top Referring Sites:

Domain	share/change
appext20.dos.ny.gov	27.65% 54.3%
ny.gov	21.05% 46.66%
tax.ny.gov	11.49% 66.43%
labor.ny.gov	10.39% 394.76%
sso.ny.gov	9.19% 124.07%

Top Destination Sites:

Domain	share/change
my.ny.gov	67.47% 48.54%
sso.ny.gov	12.93% 68.84%
tax.ny.gov	6.91% 142.22%
api.convergepay.com	4.82% 11.27%
census.gov	2.55% 47.54%

Search

12.23%

Organic Keywords:

Keyword	share/change
ny business express	38.20% 697.53%
nys business express	35.30% 119.28%
business wizard	11.84%
new york business express	4.14% -86.35%
business wizard ny	2.93%