Business.instagram.com

over 2 million businesses connect with people on instagram. learn how to use instagram to reach new customers, grow your audience and engage with existing customers.

Visits & Engagement

On PC & mobile, in the last 6 months

Engagements

February, 2025

Overall Visits	1.2M
Time On Site	00:00:29
Pages per Visit	1.32
Bounce Rate	81.05%

Other metrics

Traffic Sources

On PC, in the last 3 months. Click on the column for drilldown

Geography

On PC, in the last month

Traffic by countries

Brazil	7.76%
United States	7.57%
India	7.12%
Japan	5.42%
Turkey	4.27%

Review

Has moderate negative dynamics in attracting traffic. In the period from august'24 to february'25 the attendance of this site decreased from 1 645 905 to 1 320 762 (-21.92%).

For February '2025 there were 1 195 274 visits. The average visitor per session views 1.32 page(s) and spends 29 second(s) on the site. At the same time the bounce rate is 81.05%.

The most popular site uses in Brazil, attracting from this country 7.76% of overall traffic.

Structure of traffic sources: the highest traffic "Search" (70.87%), the second most important "Direct" (19.01%), followed by "Social" (4.94%), then "Referrals" (4.41%), then "Display Ads" (0.60%) and in the last place "Mail" with a share 0.16%.

World Rank

Top websites in Worldwide

n / a

Country Rank

Unknown

n / a

Category Rank

Top websites in Business and Consumer Services / Online Marketing

n / a

Referrals

4.41%

Top Referring Sites:

Domain	share/change
instagram.com	51.10% -30.63%
dashboard.godaddy.com	4.49% 30.76%
blog.hootsuite.com	3.70% 61.76%
later.com	2.89% 36.83%
blog.iconosquare.com	2.68% 120.45%

Top Destination Sites:

Domain	share/change
instagram.com	79.88% 107.84%
help.instagram.com	20.12% 2.22%

Search

70.87%

Organic Keywords:

Keyword	share/change
instagram ads	18.24% 14.44%
instagram business account	8.98% 19.65%
instagram business	7.62% -8.96%
instagram for business	2.54% -16.96%
instagram advertising	2.16% -18.56%