Bluefly.com

bluefly is the online shopping destination for the style obsessed. shop thousands of luxury brands & hundreds of thousands of styles at a great discount.

Mobile Apps:

App Store

Visits & Engagement

On PC & mobile, in the last 6 months

Engagements

March, 2025

Overall Visits	171.22K
Time On Site	00:00:57
Pages per Visit	4.05
Bounce Rate	52.25%

Other metrics

Traffic Sources

On PC, in the last 3 months. Click on the column for drilldown

Geography

On PC, in the last month

Traffic by countries

United States	84.71%
India	1.56%
Germany	1.38%
Russia	1.37%
Colombia	1.24%

Review

By popularity Bluefly.com ranked 203 416th in the World, 43 617th place in United States, 1 302th place in category "Lifestyle / Fashion and Apparel"

Has neutral dynamics in attracting traffic. In the period from october'24 to march'25 the attendance of this site remained almost unchanged.

For March '2025 there were 171 218 visits. The average visitor per session views 4.05 page(s) and spends 57 second(s) on the site. At the same time the bounce rate is 52.25%.

The most popular site uses in United States, attracting from this country 84.71% of overall traffic.

Structure of traffic sources: the highest traffic "Direct" (59.18%), the second most important "Search" (33.05%), followed by "Social" (4.24%), then "Referrals" (2.95%), then "Display Ads" (0.47%) and in the last place "Mail" with a share 0.11%.

World Rank

Top websites in Worldwide

#203,416

Country Rank

Top websites in United States

#43,617

Category Rank

Top websites in Lifestyle / Fashion and Apparel

#1,302

Referrals

2.95%

Top Referring Sites:

Domain	share/change
tools.ragtrades.com	36.94% -51.14%
buzzfeed.com	11.43%
blog.reship.com	8.75%
moreofit.com	7.19%
link.zhihu.com	5.76%

Top Destination Sites:

Domain	share/change
secureacceptance.cybersource.com	23.44% -60.6%
securesaverbf.guardstreet.com	20.22% -28.37%
paypal.com	16.27% 6.08%
docs.google.com	14.92% 211.83%
fedex.com	14.75%