World Rank
#370,489
Birchbox.com
Birchbox believes in easy to use products that work – and make you look and feel great. Birchbox's subscription service makes it easy to find those products.
Mobile Apps:
App Store
Google
Play
Visits & Engagement
On PC & mobile, in the last 6 months
Engagements
February, 2025
| Overall Visits | 96.22K |
| Time On Site | 00:00:36 |
| Pages per Visit | 2.35 |
| Bounce Rate | 48.06% |
Traffic Sources
On PC, in the last 3 months. Click on the column for drilldown
Geography
On PC, in the last month
Traffic by countries
| United States | |
| Spain | |
| United Kingdom | |
| France | |
| India |
Review
By popularity Birchbox.com ranked 370 489th in the World, 108 836th place in United States, 1 404th place in category "Lifestyle / Beauty and Cosmetics"
Has moderate negative dynamics in attracting traffic. In the period from september'24 to february'25 the attendance of this site decreased from 150 420 to 124 920 (-18.52%).
For February '2025 there were 96 215 visits. The average visitor per session views 2.35 page(s) and spends 36 second(s) on the site. At the same time the bounce rate is 48.06%.
The most popular site uses in United States, attracting from this country 43.00% of overall traffic.
Structure of traffic sources: the highest traffic "Direct" (48.39%), the second most important "Search" (40.61%), followed by "Referrals" (5.76%), then "Social" (3.96%), then "Display Ads" (1.08%) and in the last place "Mail" with a share 0.19%.
Referrals
5.76%
Top Referring Sites:
| Domain | share/change |
|---|---|
|
|
27.00%
81.24%
|
|
|
13.06%
25.29%
|
|
|
9.35%
41.51%
|
|
|
5.30%
|
|
|
4.06%
44.32%
|
Top Destination Sites:
| Domain | share/change |
|---|---|
|
|
42.11%
87.61%
|
|
|
26.01%
14.53%
|
instagram.com
|
11.89%
-14.97%
|
|
|
9.35%
703.02%
|
|
|
3.99%
|
Search
40.61%
Organic Keywords:
| Keyword | share/change |
|---|---|
| birchbox |
42.25%
31.5%
|
| birch box |
2.50%
39.01%
|
| birchbox man |
2.22%
36.51%
|
| what is my face shape |
1.53%
|
| how to trim a beard |
0.86%
|
Paid Keywords:
| Keyword | share/change |
|---|---|
| birchbox |
92.67%
-8.55%
|
| birch box |
1.94%
47.05%
|
| mens subscription box |
0.93%
|
| makeup box |
0.89%
|
| korean beauty boxes |
0.81%
|
Social Networks
3.96%
Display Advertising
1.08 %