World Rank
#782
Autotrader.co.uk
autotrader, the official #1 site to buy and sell new and used cars. over 400,000 cars online. here to help you find the right one.
Mobile Apps:
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Play
Visits & Engagement
On PC & mobile, in the last 6 months
Engagements
March, 2024
| Overall Visits | 37.41M |
| Time On Site | 00:08:38 |
| Pages per Visit | 11.51 |
| Bounce Rate | 32.73% |
Traffic Sources
On PC, in the last 3 months. Click on the column for drilldown
Geography
On PC, in the last month
Traffic by countries
| United Kingdom | |
| United States | |
| Ireland | |
| Poland | |
| Cyprus |
Review
By popularity Autotrader.co.uk ranked 782th in the World, 30th place in United Kingdom, 1th place in category "Vehicles / Vehicles"
Has moderate positive dynamics in attracting traffic. In the period from october'23 to march'24 the attendance of this site increased from 30 815 238 to 36 728 095 (+17.51%).
For March '2024 there were 37 410 061 visits. The average visitor per session views 11.51 page(s) and spends 8 minute(s) 38 second(s) on the site. At the same time the bounce rate is 32.73%.
The most popular site uses in United Kingdom, attracting from this country 94.85% of overall traffic.
Structure of traffic sources: the highest traffic "Direct" (58.02%), the second most important "Search" (36.04%), followed by "Social" (2.47%), then "Mail" (2.02%), then "Display Ads" (0.83%) and in the last place "Referrals" with a share 0.63%.
Referrals
0.63%
Top Referring Sites:
| Domain | share/change |
|---|---|
|
|
22.17%
5.76%
|
|
|
8.41%
16.82%
|
|
|
6.70%
|
|
|
5.51%
|
|
|
5.06%
|
Top Destination Sites:
| Domain | share/change |
|---|---|
|
|
10.28%
-14.37%
|
|
|
5.54%
7.84%
|
|
|
4.17%
2.9%
|
|
|
3.15%
13.99%
|
|
|
1.90%
-3.03%
|
Search
36.04%
Organic Keywords:
| Keyword | share/change |
|---|---|
| autotrader |
63.31%
2.33%
|
| auto trader |
9.52%
0.95%
|
| autotrader cars uk |
3.20%
-50.69%
|
| autotrader uk |
2.81%
3.01%
|
| auto trader uk |
1.03%
7.17%
|
Paid Keywords:
| Keyword | share/change |
|---|---|
| buy used car |
9.49%
6.87%
|
| used cars |
8.64%
-44.09%
|
| used cars uk |
4.98%
104.9%
|
| new volvo xc60 "2020" |
1.00%
|
| audi tts facelift 2019 |
0.92%
|
Social Networks
2.47%
Display Advertising
0.83 %