App Store
World Rank
n / a
Athleta.gap.com
athleta designs clothing that integrates performance and technical features for active women and girls. from running and yoga to swimming and hiking or athleisure – our clothing supports whatever moves & inspires you.
Mobile Apps:
Visits & Engagement
On PC & mobile, in the last 6 months
Engagements
March, 2025
| Overall Visits | 4.5M |
| Time On Site | 00:03:39 |
| Pages per Visit | 7.85 |
| Bounce Rate | 40.87% |
Traffic Sources
On PC, in the last 3 months. Click on the column for drilldown
Geography
On PC, in the last month
Traffic by countries
| United States | |
| Canada | |
| United Kingdom | |
| Mexico | |
| Australia |
Review
Has moderate negative dynamics in attracting traffic. In the period from october'24 to march'25 the attendance of this site decreased from 4 818 333 to 4 083 333 (-16.51%).
For March '2025 there were 4 503 711 visits. The average visitor per session views 7.85 page(s) and spends 3 minute(s) 39 second(s) on the site. At the same time the bounce rate is 40.87%.
The most popular site uses in United States, attracting from this country 97.26% of overall traffic.
Structure of traffic sources: the highest traffic "Direct" (66.46%), the second most important "Search" (16.43%), followed by "Referrals" (8.58%), then "Social" (4.76%), then "Display Ads" (3.67%) and in the last place "Mail" with a share 0.10%.
Referrals
8.58%
Top Referring Sites:
| Domain | share/change |
|---|---|
|
|
38.00%
-34.88%
|
|
|
16.52%
5.57%
|
|
|
16.37%
-5.65%
|
|
|
13.95%
20.85%
|
|
|
5.69%
222.93%
|
Top Destination Sites:
| Domain | share/change |
|---|---|
|
|
79.64%
5.43%
|
|
|
6.90%
1%
|
|
|
5.91%
5.08%
|
|
|
5.09%
14.91%
|
|
|
1.01%
212.53%
|
Search
16.43%
Organic Keywords:
| Keyword | share/change |
|---|---|
| athleta |
56.75%
-1.41%
|
| athleta returns |
3.66%
6.37%
|
| gap |
2.63%
18.41%
|
| old navy |
1.37%
18.42%
|
| athleta sizing |
1.37%
-35.41%
|
Paid Keywords:
| Keyword | share/change |
|---|---|
| athleta |
76.02%
-3.65%
|
| atheleta |
3.56%
|
| womens booty workout shorts |
2.04%
|
| athleta girl |
1.63%
-41.07%
|
| atheta |
1.24%
|
Social Networks
4.76%
Display Advertising
3.67 %
