World Rank
#202,956
Aia.com.au
aia australia is a leading life insurer offering a comprehensive range of products that protect the financial health and welfare of more than three million australians.
Mobile Apps:
App Store
Google
Play
Visits & Engagement
On PC & mobile, in the last 6 months
Engagements
March, 2025
| Overall Visits | 177.49K |
| Time On Site | 00:02:48 |
| Pages per Visit | 4.22 |
| Bounce Rate | 41.13% |
Traffic Sources
On PC, in the last 3 months. Click on the column for drilldown
Geography
On PC, in the last month
Traffic by countries
| Australia | |
| Philippines | |
| United States | |
| New Zealand | |
| India |
Review
By popularity Aia.com.au ranked 202 956th in the World, 4 166th place in Australia, 22th place in category "Finance / Financial Planning and Management"
Has moderate positive dynamics in attracting traffic. In the period from october'24 to march'25 the attendance of this site increased from 133 543 to 164 257 (+20.63%).
For March '2025 there were 177 485 visits. The average visitor per session views 4.22 page(s) and spends 2 minute(s) 48 second(s) on the site. At the same time the bounce rate is 41.13%.
The most popular site uses in Australia, attracting from this country 89.12% of overall traffic.
Structure of traffic sources: the highest traffic "Search" (44.30%), the second most important "Direct" (43.48%), followed by "Referrals" (11.46%), then "Social" (0.39%), then "Display Ads" (0.23%) and in the last place "Mail" with a share 0.14%.
Referrals
11.46%
Top Referring Sites:
| Domain | share/change |
|---|---|
|
|
42.94%
-24.8%
|
|
|
34.95%
88.96%
|
|
|
15.93%
10.03%
|
|
|
2.65%
10.03%
|
|
|
1.77%
|
Top Destination Sites:
| Domain | share/change |
|---|---|
|
|
52.56%
-16.3%
|
|
|
21.67%
169.3%
|
|
|
5.77%
295.46%
|
|
|
5.25%
-19.5%
|
|
|
4.01%
584.96%
|
Search
44.3%
Organic Keywords:
| Keyword | share/change |
|---|---|
| aia |
24.28%
-56.95%
|
| aia insurance |
21.72%
261.22%
|
| aia life insurance |
8.64%
|
| aia vitality life insurance |
7.85%
|
| aia australia |
4.69%
-86.38%
|
Paid Keywords:
No Data Available
Social Networks
0.39%