Zalando.de

Review

By popularity Zalando.de ranked 1 136th in the World, 54th place in Germany, 14th place in category "Lifestyle / Fashion and Apparel"

Has weak negative dynamics in attracting traffic. In the period from march'23 to august'23 the attendance of this site decreased from 35 637 143 to 32 622 857 (-8.83%).

For August '2023 there were 31 086 874 visits. The average visitor per session views 8.49 page(s) and spends 5 minute(s) 35 second(s) on the site. At the same time the bounce rate is 42.10%.

The most popular site uses in Germany, attracting from this country 92.99% of overall traffic.

Structure of traffic sources: the highest traffic "Direct" (54.88%), the second most important "Search" (40.21%), followed by "Social" (2.34%), then "Mail" (1.30%), then "Referrals" (1.03%) and in the last place "Display Ads" with a share 0.24%.