Аналитика трафика для ozon.ru

ozon.ru favicon Ozon.ru

интернет-магазин ozon — низкие цены на миллионы товаров! электроника, одежда, косметика, книги, зоотовары, продукты и многое другое. быстрая доставка на дом, в пункты выдачи или почтоматы.
Yandex.SQI for ozon.ru

Mobile Apps:
App Store App Store
Google Play Google Play

Visits & Engagement

  On PC & mobile, in the last 6 months

Traffic Sources

 On PC, in the last 3 months. Click on the column for drilldown

Geography

Traffic by countries

Russia
95.59%
Belarus
0.73%
Kazakhstan
0.62%
China
0.47%
Ukraine
0.43%

Review

By popularity Ozon.ru ranked 51th in the World, 8th place in Russia, 1th place in category "E-commerce and Shopping / Marketplace"

Has weak positive dynamics in attracting traffic. In the period from january'24 to june'24 the attendance of this site increased from 400 033 333 to 439 433 333 (+9.39%).

For June '2024 there were 448 345 700 visits. The average visitor per session views 12.01 page(s) and spends 8 minute(s) 27 second(s) on the site. At the same time the bounce rate is 30.45%.

The most popular site uses in Russia, attracting from this country 95.59% of overall traffic.

Structure of traffic sources: the highest traffic "Direct" (51.80%), the second most important "Search" (35.33%), followed by "Mail" (6.04%), then "Social" (4.48%), then "Referrals" (1.96%) and in the last place "Display Ads" with a share 0.40%.

Referrals

1.96%
Top Referring Sites:
Domain share/change
market.yandex.ru
27.13%
54.28%
yandex.ru
10.54%
-27.28%
click.mail.ru
9.03%
-28.07%
e-katalog.ru
3.58%
19.35%
wildberries.ru
2.19%
95.06%
Top Destination Sites:
Domain share/change
money.yandex.ru
22.98%
116.58%
yandex.ru
5.98%
15.63%
market.yandex.ru
4.92%
26.4%
cdn1.ozone.ru
4.50%
onlinetrade.ru
3.47%
142.74%

Search

35.33%
Organic Keywords:
Keyword share/change
озон
45.76%
22.85%
ozon
15.28%
24.47%
jpjy
3.59%
20.23%
озон ру
2.50%
9.11%
ozon.ru
2.30%
51.48%
Paid Keywords:
Keyword share/change
озон
38.60%
12.38%
ozon
13.68%
22.66%
ozon ru
2.22%
18.51%
озон ру
1.78%
-15.5%
jpjy
1.42%
14.79%

Social Networks

Display Advertising

0.4 %

Top Ad Networks

Mobile Apps

OZON: товары, одежда, билеты
|
| Free
Ozon.Card
|
| Free
Озон: онлайн интернет-магазин
|
| Free
Ozon.Travel: авиа и ж/д билеты
|
| 0.00
Ozon.Card
|
| 0.00