Amazon.de

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Visits & Engagement

On PC & mobile, in the last 6 months

Engagements

March, 2025

Overall Visits	413.84M
Time On Site	00:06:14
Pages per Visit	9.32
Bounce Rate	31.2%

Other metrics

Traffic Sources

On PC, in the last 3 months. Click on the column for drilldown

Geography

On PC, in the last month

Traffic by countries

Germany	81.17%
Austria	8.22%
Switzerland	2.3%
United States	0.6%
Netherlands	0.51%

Review

By popularity Amazon.de ranked 58th in the World, 4th place in Germany, 1th place in category "E-commerce and Shopping / Marketplace"

Has neutral dynamics in attracting traffic. In the period from january'25 to march'25 the attendance of this site remained almost unchanged.

For March '2025 there were 413 842 175 visits. The average visitor per session views 9.32 page(s) and spends 6 minute(s) 14 second(s) on the site. At the same time the bounce rate is 31.20%.

The most popular site uses in Germany, attracting from this country 81.17% of overall traffic.

Structure of traffic sources: the highest traffic "Direct" (57.77%), the second most important "Search" (21.60%), followed by "Referrals" (18.54%), then "Social" (0.90%), then "Display Ads" (0.61%) and in the last place "Mail" with a share 0.58%.

World Rank

Top websites in Worldwide

#58

Country Rank

Top websites in Germany

Category Rank

Top websites in E-commerce and Shopping / Marketplace

Referrals

18.54%

Top Referring Sites:

Domain	share/change
mydealz.de	7.34%
vergleich.org	5.76% 1.71%
audible.de	3.98% -0.47%
geizhals.de	2.53% -14.85%
pepper.pl	1.53%

Top Destination Sites:

Domain	share/change
images-na.ssl-images-amazon.com	9.60% -0.44%
amazon.com	7.74% -5.84%
images-eu.ssl-images-amazon.com	7.03% -6.87%
m.media-amazon.com	5.84% 0.59%
audible.de	4.72% 3.58%